Communications Specialist
Job no:
Work type: Full-Time (Salaried)
Location: Richmond (City), Virginia
Categories: Public Relations / Communications
Title: Communications Specialist
Hiring Range: $70,154 - $94,256
Agency: Virginia Lottery
Location: Richmond, VA
Agency Website: www.valottery.com
Recruitment Type: General Public - G
Job Duties
The Virginia Lottery is currently seeking a Communications Specialist to support the Lottery's Community Events, Employee Engagement, and Lottery Outreach.
The Communications Specialist will:
• Lead and champion employee engagement throughout the Lottery.
• Identify opportunities to engage employees across the Commonwealth in the Lottery's culture.
• Explore ways to drive awareness of the Lottery's mission.
• Build and maintain relationships with key Community Event partners, nonprofit organization contacts, and agency vendors.
• Collaborate on an annual plan of employee volunteer opportunities for the Lottery Outreach program.
• Proactively research employee volunteer opportunities and coordinate their participation.
• Ensure Lottery Outreach program requirements are met (manager pre-approval, logging volunteer hours, reporting, etc.).
• Collaborate on an annual Community Events plan in support of the Lottery's mission.
• Negotiate and manage event sponsorship contracts.
• Coordinate all on-site elements for approved Community Events including budgeting, securing staff, overnight accommodations, timesheets, expense reports, and post-event evaluations.
• Develop fresh ways to engage consumers/key stakeholders at Community Events.
• Lead agency vendors in understanding the vision and operations for Community Events.
• Evaluate staffing requirements and attire for Community Events; approves all work schedules.
• Assist in researching and planning potential Community Events.
• Communicate annual Community Events plan to key stakeholders as needed.
• Develop the on-the-ground team to build program ownership and ability to execute events flawlessly.
• Help plan and deliver event training for Lottery and vendor field staff (ambassadors).
• Ensure vendors and staff working Community Events are fully informed on Lottery initiatives and other key information.
• Travel to events to evaluate onsite presence and agency vendor work.
• Represent the Lottery at events, including education-sponsored events for tabling and speaking opportunities.
• Collaborate on content for internal and external communications.
Minimum Qualifications
• Bachelor's degree in Communications, Corporate Social Responsibility or Marketing.
• Minimum of 5 years of experience in experiential/event marketing, event management, employee engagement or consumer engagement, including brand management, communications, campaigns, and brand ambassador programs.
• Demonstrated experience leading a team.
• Demonstrated experience as a brand/company representative in a public forum.
• Demonstrated experience in creative thinking.
• Strong verbal and written skills required.
• Excellent organizational skills.
• Knowledge of basic accounting and reconciliation practices.
A comparable amount of training and experience may be substituted for the minimum qualifications
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to "Your Application" in your account to check the status of your application for this position.
• Must complete Background Investigation.
• Must have a valid Driver's License, with satisfactory driving record.
• Some weekend, holiday, and overnight travel may be required to conduct events and promotions throughout the year. Events out of the Richmond area can range from 1 - 5 days (including set-up and travel) and be anywhere from 6 - 14-hour days. Events in the Richmond area can span a 3-day period and be up to 10-hours per day
• Able to work hybrid work schedule but must be in the office three days a week, of which Tuesdays and Wednesdays are required.
Contact Information
Name: Jennifer Taylor
Email: jtaylor@valottery.com
Advertised: 23 Oct 2026 Eastern Daylight Time
Applications close:
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