Salary: $73,486.40 - $100,006.40 Annually
Location : 430 3rd Street Farmington - 2
Job Type: Full-time
Job Number:Department: Administration
Division: Communications
Opening Date: 11/13/2026
Closing Date: 11/29/2026 11:59 PM Central
JOB SUMMARY:The Communications Specialist supports the City's communication, outreach, and public information efforts by developing multimedia content, managing digital and non-digital communication channels, and assisting with day-to-day implementation of the City's communication policies and strategies. Under the direction of the Communications & Public Affairs Manager, this role produces photography, video, and edited media; manages social media content; updates the City website; develops print materials; and supports consistent messaging, branding, and community engagement. The Communications Specialist collaborates with City departments, media partners, and external stakeholders to ensure clear, accurate, and engaging communication across all platforms.
ESSENTIAL DUTIES and RESPONSIBILITIES:- Captures and prepares photography, videography, and multimedia content for use across the City's digital and print communication channels.
- Develops, edits, and publishes social media content; monitors City social media pages and engages with users in accordance with City communication policies.
- Develops and maintains content on the City's official website; ensures information is accurate, timely, accessible, and aligned with brand standards.
- Creates and manages non-digital communication materials, including brochures, flyers, newsletters, posters, and event or program materials.
- Supports and implements communication policies, procedures, and branding standards to ensure consistency and accuracy across all City departments.
- Coordinates with City staff, media contacts, community partners, external vendors, and customers to gather information and support City communication needs.
- Analyzes communication trends, digital analytics, and community engagement patterns; makes content recommendations to improve reach and effectiveness.
- Assists in planning and supporting communication initiatives, public outreach campaigns, and City-related informational projects.
- Provides backup communication support as needed, including posting public notices, updating City content, and supporting emergency or high-priority messaging efforts.
- Performs other duties as needed or as assigned.
QUALIFICATIONSMinimum RequiredPreferredCompleted Education LevelBachelor's degree
Education Field(s) of Study Communications, Marketing, Graphic Design, Public Relations, Business Administration, or related field
Years of Experience One (1) year of related work experience; or an equivalent combination of education and experience
Licenses/CertificatesDriver's License
KNOWLEDGE, SKILLS, AND ABILITIES:Knowledge of
- Digital communication principles, social media management, and web content development
- Photography, videography, editing, and multimedia production tools
- Public information practices, branding standards, and communication guidelines
- Website content management systems and digital accessibility practices
Skilled in
- Creating engaging social media, website, and print material content
- Using photo/video editing software and digital content tools
- Organizing multiple communication tasks and meeting deadlines
- Communicating clearly with staff, partners, and community members
- Analyzing communication trends and recommending effective content strategies
Able to
- Apply communication policies and branding standards consistently
- Work independently under general direction and collaboratively with team members
- Represent the City professionally across digital and public-facing platforms
- Adjust content and messaging quickly in response to emerging issues or priorities
- Manage multiple platforms, tasks, and communication projects simultaneously
SUPERVISORY RESPONSIBILITIES:- No supervisory responsibilities
PHYSICAL AND MENTAL DEMANDS:- Work frequently requires speaking, hearing, seeing, sitting, full use of two hands, grasping or pinching, and repetitive movement; and occasional smelling or tasting, walking, and standing; and intermittent bending or stooping, kneeling or squatting, arms above shoulder, and in extreme heat or cold
- Work intermittently requires moderate physical effort moving between 5 and 25 pounds
- Work frequently requires moderate attention to detail or deadlines
The mental and physical requirements described here are representative of those that must be met by an individual to successfully perform the essential functions of this position.
WORKING ENVIRONMENT AND HAZARDS:- Work is primarily done in a temperature regulated office environment free of excessive noise or other disagreeable elements
The work environment and hazards characteristics described here are representative of those an individual encounters while performing the essential functions of this position.
The City of Farmington provides a comprehensive and competitive benefits package designed to support the diverse needs of employees. Benefits vary by position, employment status, and union contract. The information below offers a general overview of benefits available to eligible employees.
Employer-Provided Benefits- Medical - The City contributions toward medical insurance premiums, with employee-only coverage fully paid by the City. Multiple coverage levels are available, including Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family.
- Health Savings Account (HSA) / Health Reimbursement Account (HRA) - Employees may choose between an HSA or HRA. The City contributes $1,680 annually for Employee only coverage or $3,360 annually for Employee + Spouse, Child(ren), Family coverage.
- Dental - The City contributes toward dental insurance premiums, with employee-only coverage fully paid by the City. Multiple coverage options are available including Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family.
- Basic Employee Life and AD&D Insurance - The City provides employees a $50,000 life and AD&D policy at no cost.
- Long-Term Disability -Provided at no cost to employees.
- Paid Time Off (PTO) - PTO is provided according to the following accrual schedule:
Years of ServiceAnnual Hours of PTO1192 hours2200 hours3208 hours4216 hours5224 hours6232 hours7240 hours8248 hours9256 hours10264 hours
- Holidays - The City recognizes twelve paid observed holidays for full-time employees, unless otherwise defined by a union contract or specific policy. Holidays include:
New Year's DayJanuary 1Martin Luther King Jr. DayThird Monday in JanuaryPresidents' DayThird Monday in FebruaryMemorial DayLast Monday in MayJuneteenthJune 19Independence DayJuly 4Labor DayFirst Monday in SeptemberVeterans DayNovember 11Thanksgiving DayFourth Thursday in NovemberDay After ThanksgivingFourth Friday in NovemberChristmas EveDecember 24Christmas DayDecember 25Floating HolidayOnce per year; must be used by December 31
- Retirement Plans
- Pension through PERA - Coordinated Plan or Police & Fire Plan (contributions vary by role)
- Deferred Compensation 457(b) or Roth IRA
- The City matches 457(b) pre-tax contributions dollar-for-dollar up to $600 per year.
- MN Paid Family Medical Leave (PFML) - Premium costs are shared between the City and employees.
Additional Benefits Available- Vision Insurance
- Voluntary Life and AD&D Insurance for Employee, Spouse, or Child
- Critical Illness & Accident Insurance
- Short-Term Disability
- Flexible Spending Accounts - Medical, Limited Purpose, Dependent Care
- Employee Assistance Program
- Public Service Loan Forgiveness
- Wellness Program
- Access to health tools and programs such as virtual physical therapy, fertility and family building, weight-management, and Doctor On Demand
- Tuition Reimbursement
- Continuing Education Opportunities
This benefits summary is for informational purposes only and does not detail all terms, conditions, or exclusions associated with the City's benefit plans. In the event of any conflict between this summary and the official plan documents, the official plan documents shall take precedence.
01
Please select the highest level of education you have in communications, marketing, graphic design, public relations, business administration, or a closely related field:
- High School Diploma or GED
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate
- No related degree in communications, marketing, graphic design, public relations, or business administration.
02
Do you have at least one (1) year of related work experience?
03
Do you possess an equivalent combination of education and experience sufficient to successfully perform the essential duties of the position?
04
Do you hold a valid Driver's License?
05
Do you wish to apply for Veteran's Preference? You must complete the Veteran's Preference points below and submit the required documentation (MEMBER COPY 4 VETERAN's DD214) to the City of Farmington by the application deadline of the position for which you are applying.
- Not Claiming Veteran's Preference
- Veteran
- Veteran with a Service-Connected Disability
- Spouse of a Deceased Veteran
- Spouse of a Disabled Veteran
Required Question
