5-7 years of communications experience in tech or agency with B2B clients
Strong media relations background
Proven vertical storytelling instincts
Ability to write clear and concise content
Demonstrated sound judgment under pressure
Collaborative mindset with a builder mentality
Responsibilities
Drive proactive media strategy for various press segments
Develop narratives linking technology to real-world problems
Build and maintain relationships with industry reporters
Write across various formats including press releases and op-eds
Prepare spokespeople through coaching and message development
Monitor news for strategic responses to breaking developments
Utilize AI tools for enhanced efficiency and effectiveness
Benefits
Collaborative and lean team environment
Opportunities for personal and professional growth
Access to cutting-edge AI tools for work efficiency
Participation in a culture that values experimentation
Potential for additional compensation forms like bonuses and equity
Full Job Description
What You'll Do
Drive our proactive media strategy across business, technology, trade, and vertical press.
Develop vertical narratives that connect Verkada's technology to real problems in the real world (rising retail crime, warehouse safety compliance, school security, healthcare facility management, and more) and pitch them with specificity and conviction to the reporters covering those beats.
Build and maintain relationships with reporters covering enterprise tech, AI, physical security, and the industries we serve.
Prepare spokespeople for media with interview prep, message development, and ongoing coaching.
Monitor the news cycle and respond quickly and strategically to breaking developments - whether that's a surge in retail crime, a workplace safety incident, or a shift in the regulatory landscape.
Use AI tools to do your job better and more efficiently.
What We're Looking For
5-7 years of communications experience in-house at a tech company and/or at an agency with serious B2B/enterprise clients with a strong media relations track record.
Vertical storytelling instincts. A fast, credible student of the industries Verkada serves who can understand where our products make an impact and turn that into a pitch.
Writing that earns trust. Clear, concise, and human prose, even when explaining a complex or nuanced topic.
Sound judgment under pressure. Someone who can prioritize well when everything feels urgent and knows the difference between fast and sloppy.
A builder mentality. We're a lean, collaborative team where everyone contributes ideas, owns outcomes, and isn't afraid to experiment.
Nice to Have
Experience in enterprise SaaS or adjacent B2B verticals.
Experience with research-driven storytelling and proprietary data initiatives.
Familiarity with crisis communications and issues management.
Experience supporting a company through a period of high growth.
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
Estimated Annual Pay Range
$115,000-$160,000 USD
About Verkada Inc.
Verkada Inc. is a technology company that specializes in security cameras and video surveillance systems. The company was founded in 2016 and is headquartered in Mountain View, California. Verkada's cameras are designed to be easy to install and use, and they offer features such as facial recognition and license plate recognition. The company's customers include schools, hospitals, and businesses. Verkada has raised over $140 million in funding to date and is backed by several venture capital firms.
