Job Description:
• 10+ Years of experience
• DTC experience a must
• Pharma experience a must
• No specific degree is required
• Someone who can hit the grouund running
Role Purpose
Support the Consumer Marketing Lead by managing day to day execution across agencies, digital channels, and internal functions to ensure timely, high quality delivery of all DTC launch activities. This role removes operational burden so the Brand Lead can stay focused on strategy, leadership alignment, and governance.
Key Responsibilities
1. Day to Day Workstream Coordination
• Serve as the operational hub across creative, digital, media, analytics, and omnichannel workstreams.
• Manage meeting agendas, recaps, timelines, action items, and follow through.
• Maintain an integrated master plan ensuring dependencies are tracked and surfaced.
2. Agency Management & Workflow Execution
• Keep agencies on-track with deadlines for creative, digital, paid social, programmatic, SEM, and asset development.
• Provide clear direction on derivative asset needs (e.g., display ads, paid social variants, cutdowns).
• Coordinate feedback loops between agencies and internal stakeholders; consolidate edits to drive clarity.
3. Media Operations Support (SEM & Trafficking)
• Oversee trafficking timelines and ensure Starcom / other partners have the materials and specs needed.
• Address real-time agency questions and escalate issues to internal teams as needed.
• Perform quality-control on reporting, checking for accuracy, consistency, and alignment with expectations.
4. Asset & Project Management
• Track readiness of all creative and digital assets from brief 1 in progress 1 review 1 MAP 1 deployment.
• Manage file/asset organization, naming conventions, and version control.
• Ensure derivative assets accurately reflect claims, guidance, and master creative intent.
5. Pre MAP Preparation & Pull Through
• Ensure agencies have pulled through the brand and campaign strategy into tactical / derivative assets
• Ensure previous MAP reviewer guidance is fully pulled through before resubmission.
What the Contractor Does NOT Own
(Handled exclusively by Consumer Marketing Lead)
• DTC launch strategy and positioning
• Stakeholder and leadership alignment
• Budget, SoWs, and contract approvals
• Ownership of core campaign assets (e.g., TV commercial, hero creative)
• Media strategy: plan development, channel mix, allocation
• Measurement plan, partner liaison, and results interpretation
• MAP governance, alignment discussions, and final decisions
• High level risk, issues, and executive communication
Ideal Experience & Skills
• Strong background in managing projects within regulated industries like pharma or healthcare marketing
• Comfortable directing agencies and managing complex workflows
• Familiarity with MLR/MAP processes, Veeva, and compliance with brand and regulatory standards in Pharma is essential.
• Understanding of SEM, paid social, and omnichannel campaign execution
• Highly organized, deadline-driven, proactive communicator
• Able to synthesize inputs and create structured, actionable plans
