Job DescriptionThe Nielsen Analytics practice advises the world's largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen's industry leading measurement products to life, providing actionable insights to help clients make better business decisions.
The Commercial Lead is responsible for aggressively expanding Nielsen's Analytics US revenue within the Digital vertical. You will own the full sales cycle-from identifying untapped opportunities to negotiating and closing complex technical deals with the world's most influential tech companies. This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. We are looking for a rare hybrid: someone with the grit of a sales "hunter" and the brain of a data scientist. You don't just 'pitch' Nielsen; you develop and go to market with technical solutions that solve the industry's most complex measurement challenges. This person will collaborate with a group of cross-functional Nielsen leaders to ensure that Analytics solutions and sales strategies meet revenue, client and marketplace expectations.
The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients. This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem overall, including cross-channel media planning and measurement. Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.
Job ResponsibilitiesDeliver Commercial Success- Own and consistently exceed an individual annual revenue quota for the Digital Publisher vertical
- Drive full-cycle business development-from prospecting to opportunity advancement to final contract negotiation and closing
- Have executive-level presence to hold your own with C-level clients both to represent existing Nielsen products and solution creatively and articulately on the fly, translating complex concepts into clear, revenue-driving client solutions
- Drive all forms of new business, including upsells, net new logos, and win-backs
- Strategically prospect and close new business by identifying client pain points and mapping them to Nielsen's advanced analytical capabilities
- Create, grow, and manage a robust sales pipeline within Salesforce software, with accurate revenue forecasting and delivery
Lead Analytics Product Sales for Digital vertical- Responsible for overall success, including commercial and strategic, for Nielsen's US Analytics business among Digital clients, including the largest and most sophisticated tech companies in the world
- Develop and execute go-to-market strategy
- Collaborate with other Nielsen teams, including Account Management, Client Insights, Marketing, and Product Leadership to identify and execute new business opportunities
- Serve as Subject Matter Expert for all Nielsen Analytics solutions
Qualifications- Salesperson Extraordinaire: 5+ years of experience with a documented track record of exceeding sales quotas and closing six-figure-plus deals, ideally within media & advertising, consulting, SaaS, ad tech, measurement & research, or a related domain. Ad sales, media planning/buying, and prior agency or digital ad-seller experience a plus
- Bachelor's Degree required. MBA or other Master's Degree a plus
- Analytical Mindset: Must be able to think and act creatively, analytically, and productively so as to create wholly new analytical solutions, sometimes in real time in high-stakes client meetings. Your brain will be the engine of Nielsen Analytics new product development and enhancement
- Commercial Fluency: Ability to link analytical methodologies directly to client ROI and business growth.
- Negotiation Skills: Experience negotiating and closing six-figure+ deals, including navigating client stakeholder, procurement, and legal processes
- Ecosystem Expertise: Deep understanding of the digital media & advertising landscape, including cross-channel advertising, social media, creators, programmatic, and "in the weeds" ad tech and identity (HEMs, cookie-deprecation, first-party data matches)
- Sales Mechanics: Proven ability to develop long-term client relationships and manage long-cycle, consultative sales engagements, rather than transactional sales of well-defined products. This person is not "pitching widgets", they're building and commercializing complex, next-gen solutions for the most important media companies in the world
#LI-LS1Additional InformationEnabling your best to power a better media future.Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives
