Vercel

Commercial Account Executive, Install Base

Vercel$221K — $300K *
Information Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in sales with a focus on account management and growth.
  • Demonstrated success in achieving revenue targets and managing sales pipelines.
  • Strong understanding of technical concepts related to web applications and cloud technology.
  • Ability to foster relationships with cross-functional teams and senior stakeholders.
  • Experience in proactively generating sales leads and managing renewals.

Responsibilities

  • Own and grow the commercial strategy for a portfolio of Vercel customers.
  • Develop detailed account plans identifying key customer priorities and expansion opportunities.
  • Proactively generate new sales opportunities using data-driven insights.
  • Cultivate strong relationships with technical and executive stakeholders.
  • Manage the entire renewal and expansion process from discovery to close.
  • Identify and mitigate risks to ensure customer retention and revenue protection.
  • Collaborate with internal teams to enhance customer outcomes and remove obstacles.

Benefits

  • Competitive compensation package, including equity.
  • Inclusive healthcare package that accommodates diverse needs.
  • Opportunities for professional development through mentorship and relevant events.
  • Flexible time off to promote work-life balance.
  • Provision of necessary tools and a work-from-home budget to support your role.
Full Job Description
About the Role:

As an Account Executive on the Commercial Install Base team, you will own and grow a portfolio of existing Vercel customers.

You will lead the full commercial relationship across your accounts, including account strategy, pipeline generation, expansion, renewal, and retention. You will partner with developers, engineering leaders, product teams, executives, and procurement stakeholders to understand what customers are building and connect Vercel to meaningful technical and business outcomes.

This is a strategic hunting role within our existing customer base. You will use product adoption, usage signals, company priorities, and thoughtful account research to develop hypotheses, create new conversations, and uncover expansion opportunities.

You will also quarterback the broader Vercel team, bringing together Solutions Engineering, Developer Success, Product, and other partners to remove barriers and drive customer outcomes.

Success requires commercial judgment, technical curiosity, disciplined execution, and the ability to create momentum when the path forward is not obvious.

What You Will Do:
  • Own the commercial strategy, retention, and growth of a portfolio of existing Vercel customers.
  • Build account plans that identify customer priorities, key stakeholders, current workloads, risks, whitespace, and expansion opportunities.
  • Generate pipeline through proactive prospecting, multi-threading, product usage signals, and thoughtful account research.
  • Build trusted relationships with developers, engineering leaders, executives, procurement partners, and other key stakeholders.
  • Run end-to-end renewal and expansion cycles, including discovery, qualification, technical evaluation, negotiation, and close.
  • Identify customer risk early and develop clear plans to protect recurring revenue.
  • Connect Vercel's platform to measurable outcomes such as faster product delivery, improved performance, stronger reliability, increased conversion, and greater developer productivity.
  • Partner with Solutions Architects to understand customer architecture, uncover new workloads, and guide technical evaluations.
  • Mobilize Developer Success, Product, Marketing, and executive resources at the right moments to advance customer outcomes.
  • Maintain accurate forecasts, opportunity plans, renewal timelines, and customer context in Vercel's systems.
  • Use AI, automation, and repeatable workflows to improve account research, prioritization, and execution.
  • Share successful plays, customer insights, and market feedback to help the team improve.
About You:

We are looking for a commercially driven Account Executive who combines strong sales fundamentals with technical curiosity and a commitment to customer outcomes.

In practice, this looks like someone who:
  • Has a history of achieving revenue targets through pipeline generation, opportunity management, negotiation, and closing.
  • Has experience owning and growing existing customer relationships, including renewals and expansion.
  • Proactively creates pipeline rather than relying primarily on inbound demand.
  • Can develop a point of view on an account and turn thoughtful hypotheses into customer conversations.
  • Builds credibility with technical, executive, and commercial stakeholders.
  • Learns complex products quickly and is curious about how modern web and AI applications are built and scaled.
  • Can translate technical capabilities into clear business value.
  • Is comfortable navigating ambiguity, complex organizations, and multi-stakeholder sales cycles.
  • Demonstrates strong account planning, forecasting, and opportunity management discipline.
  • Uses data, customer signals, and judgment to prioritize time effectively.
  • Is coachable, collaborative, proactive, and team-first.
  • Is resilient and energized by complex commercial problems.


Bonus If You:
  • Have experience growing existing customers in SaaS, cloud, infrastructure, developer tools, or a product-led growth company.
  • Have sold to developers, engineering leaders, product teams, or other technical buyers.
  • Have led expansions across multiple workloads, teams, or business units.
  • Have worked with customers navigating cloud modernization, AI adoption, or application development.
  • Have experience in a high-growth environment where go-to-market motions were still evolving.
  • Use tools such as Salesforce, Gong, Outreach, LinkedIn Sales Navigator, or ZoomInfo.
  • Use AI, automation, or self-built workflows to improve your effectiveness.
  • Aspire to coach others, own increasingly complex accounts, or grow into leadership.
Benefits:
  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA OTE range for this role is $221,000.00 - $300,000.00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

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About Vercel

Vercel Inc., formerly Zeit, is an American cloud platform as a service company. The company maintains the Next.js web development framework. Vercel's architecture is built around Jamstack, and deployments are handled through Git repositories.
Learn more about Vercel

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