6+ years in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy in fashion or youth consumer goods.
Proven success in managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
Deep understanding of Gen Z behavior, viral trends, and digital media platforms.
Strong organizational skills for managing multiple campaigns and ambassadors.
Proficient in data analytics to track performance and present insights to leadership.
Bachelor's degree in Marketing, Communications, Business, or related field preferred.
Responsibilities
Own and lead Fashion Nova's nationwide College Ambassador & Campus Strategy.
Establish frameworks for recruitment, onboarding, and retention of student ambassadors.
Develop tailored playbooks for top college markets and student culture.
Build a pipeline of student creators and micro-influencers for content generation.
Structure competitive incentive models to engage and motivate ambassadors.
Act as the brand's voice within campus communities to foster loyalty.
Conceptualize and execute impactful campus campaigns blending digital and real-world events.
Manage logistics and production for on-campus brand initiatives.
Collaborate with various teams to align campus campaigns with brand milestones.
Track KPIs for the campus program and deliver insights to leadership.
Benefits
NEW state-of-the-art HQ in Beverly Hills!
Formalized career paths for professional growth.
Flexible Paid Time Off (PTO).
Comprehensive health insurance (Medical, Dental, Vision).
401k match with immediate vesting upon eligibility.
Weekly catered lunches and a fully-stocked kitchen pantry!
Opportunities to travel for trade shows and vendor meetings.
Summer Fridays for early departures.
Team bonding events and programs.
Attractive employee discounts!
Full Job Description
ROLE OVERVIEW
We are seeking a high-energy, culture-obsessed College & Ambassador Brand Marketing Manager to scale and elevate Fashion Nova's presence across college campuses and Gen Z creator communities. In this role, you will lead the strategic vision, recruitment, execution, and expansion of our nationwide Campus Ambassador and Creator initiatives. The ideal candidate has a proven track record of growing grassroots youth programs, building organic brand loyalty among Gen Z, and turning brand ambassadors into long-term digital advocates. You live on TikTok and Instagram, understand college culture, and know how to bridge digital social trends with real-world viral activations.
RESPONSIBILITIES
Own, architect, scale, and lead Fashion Nova's nationwide College Ambassador & Campus Strategy, driving brand affinity and sales across target universities.
Establish recruitment, onboarding, engagement, and retention frameworks to manage a high-performing network of student brand ambassadors and campus leaders.
Develop campus-specific playbooks tailored to top college markets, greek life, campus organizations, and student culture.
Build and manage a robust pipeline of student creators, micro-influencers, and campus trendsetters to generate a continuous, high-volume content engine.
Structure competitive incentive models, product gifting tiers, exclusive perks, and commission structures to keep ambassadors motivated and engaged.
Act as the brand's authentic voice within campus communities, cultivating organic loyalty and word-of-mouth advocacy.
Conceptualize and execute high-impact 360-degree campus campaigns, blending viral digital activations with dynamic real-world events like tailgates, spring break activations, pop-up shops, and music festival tie-ins.
Oversee large-scale product seedings, capsule launch gifting, and exclusive campus discount initiatives to drive immediate conversion.
Manage end-to-end event production, logistics, budget allocation, and vendor management for on-campus brand footprints.
Partner closely with Influencer Marketing, Social Media, PR, Performance Marketing, and Creative teams to align campus campaigns with major collection drops, holiday moments, and core brand milestones.
Feed high-performing campus content directly to performance and social teams for repurposing across paid ad channels and organic feeds.
Collaborate with E-Commerce and Merchandise teams to identify Gen Z demand trends and optimize student-focused promotional strategies.
Define and track core KPIs for the campus program.
Deliver regular dashboards to executive leadership detailing ROI, key wins, and actionable optimization strategies.
Leverage affiliate tracking, custom promo codes, and tracking to map the full conversion funnel from campus touchpoints to purchase.
Monitor Gen Z behavioral shifts, emerging viral trends, platform updates (TikTok, Instagram, Snapchat), and campus culture in real time.
Conduct competitive benchmarking to keep Fashion Nova steps ahead of other fast-fashion and youth-centric retail brands.
Translate cultural moments into agile, real-time marketing activations that capture immediate consumer attention.
REQUIREMENTS
6+ years of experience in Brand Marketing, Influencer/Ambassador Marketing, or Community Strategy within the fashion, apparel, lifestyle, or youth consumer goods sector.
Demonstrated success building, scaling, or managing large-scale Gen Z/College Ambassador programs or micro-influencer networks.
Deep, intuitive understanding of Gen Z consumer behavior, viral social trends, pop culture, and digital media platforms.
Strong organizational skills with the ability to manage hundreds of active ambassadors, tight timelines, and multiple concurrent campaigns.
Comfortable utilizing data and analytics tools to track campaign performance, evaluate ambassador impact, and present actionable insights to senior leadership.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
BENEFITS
NEW state-of-the-art HQ in Beverly Hills!
Formalized career paths for continued professional growth
Flexible Paid Time Off (PTO)
Comprehensive health insurance across Medical, Dental and Vision
401k match, with immediate vesting upon eligibility
