Proven track record in DTC brand building and marketing.
Deep passion for health, wellness, and longevity.
Entrepreneurial mindset with a hands-on approach.
Familiarity with AI tools for research and analysis.
Experience in influencer and creator marketing.
Strong understanding of DTC metrics like CAC and LTV.
Exceptional taste and instinct for luxury branding.
Responsibilities
Build the brand's identity and storytelling from the ground up.
Drive DTC subscription growth through various marketing channels.
Serve as the public face of the brand to customers and partners.
Recruit and lead a high-performing, KPI-focused team.
Benefits
Opportunity to define a new luxury category in longevity.
Generous equity package based on experience.
Market-related salary contingent on Seed Funding.
Potential to lead a company with a path to significant financial success.
Full Job Description
Job Description
The Role
We are hiring a Co-Founder to give this brand its voice: a natural marketer and brand builder with a proven DTC track record, a deep feel for luxury and a genuine passion for health and longevity. The role centers on branding and online and offline marketing, owning brand and commercial end to end, and managing the day-to-day operations of the company. If you want to build the defining luxury name in longevity, from the first unboxing to the ten-thousandth subscriber, this role is yours.
Key Responsibilities
Build the brand from day one: positioning, identity, storytelling that turns serious science into desire, and a customer experience worthy of a luxury house
Drive go-to-market and DTC subscription growth across online and offline channels, with influencer, creator and community marketing at the core
Be the public face of the brand with customers, partners and press
Recruit and lead a lean, top-tier team with a KPI-driven culture
Qualifications
A proven track record of academic and professional achievements
Strong passion for health, wellness, self-optimisation and longevity
The entrepreneurial drive to found your own company, with a hands-on attitude and the ability to work in an independent, structured and goal-oriented manner
Familiarity with AI tools every day for research, building, writing and analysis, with workflows that let a small team ship like a big one
Experience in building or scaling a DTC brand, with focus on branding and running influencer and creator marketing
Strong command of DTC metrics: CAC, LTV, retention and subscription economics
Exceptional taste and brand instinct, with a proven ability to sell luxury or premium products
Additional Information
Why consider this opportunity:
The chance to define luxury longevity as a category and to build the Loro Piana of supplements
Highly generous equity package in line with your experience
Market related salary upon receiving Seed Funding
Opportunity to lead a company with a credible path to a $100m+ outcome
