The Clinical Training and Education, Sales Enablement, and Marketing Manager - North America drives regional clinical education, dealer and sales enablement, KOL engagement, and marketing execution across the United States and Canada. The role translates global strategy into effective North American programs that strengthen customer adoption, dealer effectiveness, brand visibility, lead generation, and commercial growth.
The position reports directly to the Alliedstar Director of Sales - North America. It maintains functional alignment with Global Training & Education and Global Marketing to ensure consistency with global standards, resources, and initiatives. North American priorities, performance objectives, resource allocation, and overall direction are established through the Director of Sales - North America.
The role has three integrated priorities: Clinical Training & Education, Sales & Dealer Enablement, and North American Marketing Strategy & Execution.
This position requires travel throughout the United State and Canada, including occasional evenings and weekends. Anticipated travel is 50-60%.
Responsibilities will include but are not limited to:
Clinical Training & Education
- Lead North American training, certification, onboarding, and continuing-education programs for customers, dealer partners, laboratories, and internal teams.
- Deliver high-impact in-person, virtual, and hands-on education covering Alliedstar intraoral scanners, software, DirectIP™, digital workflows, clinical applications, and competitive positioning.
- Create and maintain practical learning tools, clinical workflows, demonstration protocols, webinars, guides, videos, FAQs, and related resources.
- Measure training effectiveness, identify knowledge gaps, and continuously improve educational programs based on customer, dealer, and field feedback.
Sales & Dealer Enablement
- Partner with the North American sales organization to ensure Alliedstar and dealer teams have the knowledge, tools, and confidence required to position, demonstrate, sell, implement, and support Alliedstar solutions.
- Develop and deploy structured dealer onboarding and ongoing enablement programs, including product presentations, competitive tools, objection handling, demonstration workflows, and customer-facing resources.
- Provide field support for dealer training, customer demonstrations, workshops, seminars, exhibitions, study clubs, and strategic customer engagements.
- Establish consistent demonstration and customer-engagement processes that improve field effectiveness and product adoption.
KOL & Professional Education
- Develop and manage Alliedstar's North American network of KOLs, DOLs, clinical educators, universities, and professional organizations.
- Create structured KOL engagement plans tied to education, product launches, webinars, clinical programs, content, advisory activities, and market development.
- Coordinate KOL activities, deliverables, schedules, agreements, and budgets with appropriate internal stakeholders.
North American Marketing Strategy & Execution
- Partner with the Director of Sales - North America and Global Marketing to develop and execute a regional marketing plan aligned with sales objectives, dealer development, customer acquisition, and product adoption.
- Serve as the primary North American Commercial liaison with Global Marketing, communicating regional priorities, customer needs, dealer requirements, timelines, and competitive insights.
- Execute and localize North American marketing programs including email/EDM, digital and social campaigns, lead generation, dealer co-marketing, webinars, KOL and clinical content, promotions, product launches, exhibitions, and event marketing.
- Ensure applicable programs include clear calls to action, lead-capture mechanisms, defined follow-up, and measurable outcomes.
- Monitor campaign performance using relevant KPIs such as reach, engagement, click-through activity, lead generation, demonstration requests, participation, and conversion, and recommend improvements based on results.
Product Launches & Cross-Functional Collaboration
- Lead North American commercial readiness for new products, software, technologies, and workflows, integrating training, dealer enablement, KOL activation, marketing, lead generation, and field support.
- Act as a two-way bridge between North America and global teams, ensuring regional requirements are understood and agreed global strategies are effectively executed in market.
- Provide structured customer, dealer, KOL, and field feedback to Product Management, Clinical Affairs, R&D, Marketing, Customer Success, and Training & Education.
- Ensure educational, promotional, and marketing activities comply with Alliedstar and Straumann Group policies, approved claims, brand standards, and applicable regulatory requirements.
Leadership & Accountability
- Own assigned North American Clinical Training & Education, KOL, Sales Enablement, and Marketing workstreams and associated budgets under the direction of the Director of Sales - North America.
- Maintain an integrated calendar of training, KOL programs, webinars, launches, campaigns, exhibitions, and professional education activities.
- Establish meaningful KPIs and provide regular progress, results, needs, and recommendations to North American leadership and aligned global stakeholders.
- Represent Alliedstar at national and regional exhibitions, dealer meetings, universities, professional programs, and customer events.
Minimum Qualifications: - Bachelor's degree in Dentistry, Dental Hygiene, Dental Technology, Dental Assisting, Education, Healthcare, Marketing, Business, Life Sciences, or a related field
- At least 5 years' experience in clinical or professional education, commercial training, sales enablement, marketing, dental technology, medical device, or a related field
- Demonstrated knowledge of digital dentistry and clinical workflows, including experience with one or more relevant technologies or disciplines, such as intraoral scanning, CAD/CAM, implant dentistry, restorative dentistry, or digital treatment planning.
Preferred Qualifications: - Advanced degree or relevant professional or clinical credential
- Experience working with dental dealers, clinicians, KOLs, universities, DSOs, laboratories, or dental sales organizations
- Experience developing and delivering educational programs and supporting regional marketing campaigns, product launches, lead-generation activities, or other commercial initiatives
- Demonstrated project-management, stakeholder-management, communication, and presentation skills
- Experience collaborating across functions, regions, and teams within a global, matrixed organization
Salary: $108,000 - $132,550/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.
Whether you're looking to build your career, improve your health, or brighten your SMILE, we offer generous benefits to help you achieve your goals.
• Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
• A 401(K) plan to help you plan for your future with an employer match
• Great health, dental and vision insurance packages to fit your needs to ensure you're happy and healthy. Straumann contributes a healthy portion towards employees' premium.
• Generous PTO allowance - plenty of time to recharge those batteries!
Please understand that we do not need external support by recruiting agencies and consultants to fill this vacancy. Thank you for respecting this.
Videos To Watch https://youtu.be/3lq5BLAvIdQ
Employment Type: Full Time
Alternative Locations: United States : Charlotte (NC) "" United States : Atlanta (GA) "" United States : Austin (TX) "" United States : Boston (MA) "" United States : Chicago (IL) "" United States : Cincinnati (OH) "" United States : Cleveland (OH) "" United States : Columbia (SC) "" United States : Columbus (OH) "" United States : Dallas (TX) "" United States : Detroit (MI) "" United States : Fort Lauderdale (FL) "" United States : Houston (TX) "" United States : Indianapolis (IN) "" United States : Kansas City (KS) "" United States : Kansas City (MO) "" United States : Los Angeles (CA) "" United States : Miami (FL) "" United States : Milwaukee (WI) "" United States : Minneapolis (MN) "" United States : Nashville (TN) "" United States : New York (NY) "" United States : Orlando (FL) "" United States : Philadelphia (PA) "" United States : Phoenix (AZ) "" United States : Salt Lake City (UT) "" United States : San Diego (CA) "" United States : St. Louis (MO) "" United States : Tampa (FL) "" United States : Washington (DC)
Travel Percentage: 0 - 60%
Requisition ID: 22290
