5-7 years of experience in digital advertising sales or business development, specifically with CPG advertisers.
Established relationships with decision-makers in brand, media, commerce, or agencies within CPG sectors.
Proven success in meeting revenue targets and closing complex advertising deals.
Deep understanding of CPG brand-building and shopper behavior across various channels.
Ability to connect brand objectives to measurable outcomes like brand lift and sales growth.
Experience in navigating measurement challenges related to retail partnerships.
Strong consultative selling and negotiation skills, with a strategic mindset.
Responsibilities
Prospect and close new advertising opportunities within the CPG vertical.
Achieve defined revenue targets for a portfolio of CPG advertisers.
Build and maintain relationships with senior leaders in brand and marketing.
Develop account plans that align advertiser goals with measurable campaign outcomes.
Identify opportunities for product innovation and seasonal demand.
Coordinate partnerships across brand portfolios for sustained investment.
Negotiate complex commercial agreements and partnership plans.
Collaborate with cross-functional teams to enhance advertising solutions and manage pipeline effectively.
Benefits
Opportunity to work with leading brands in the CPG sector.
Access to a collaborative environment with cross-functional teams.
Potential for professional growth in a fast-paced industry.
Engagement in shaping a new advertising platform with high user trust standards.
Full Job Description
About the role
This role will focus on growing advertising revenue across Consumer Packaged Goods (CPG), including food and beverage, beauty and personal care, household products, and adjacent everyday consumer categories.
You will own the full sales cycle-from prospecting through deal closure-and build strategic relationships with senior brand, media, and commerce decision-makers. You'll help advertisers connect with audiences as they discover and evaluate products, and develop long-term commercial partnerships that support brand growth and commercial outcomes.
You will work closely with Customer Success Managers and cross-functional partners to ensure successful advertiser outcomes after the sale, while maintaining primary ownership of revenue growth, commercial strategy, and CPG vertical expertise. In this role, you will:
Prospect, qualify, and close new advertising opportunities across the CPG vertical.
Own and achieve a defined revenue target across an assigned portfolio of CPG advertisers.
Build relationships with senior brand, marketing, media, ecommerce, shopper-marketing, and consumer-insights leaders, along with their agency partners.
Develop account plans that connect advertiser goals-such as brand awareness, consideration, product trial, household penetration, and repeat purchase-to measurable campaign outcomes.
Identify opportunities around product innovation, seasonal demand, cultural moments, and retailer or category priorities.
Build partnerships across brand portfolios, coordinating corporate, category, and individual brand stakeholders to identify opportunities for sustained investment.
Build clear, data-driven business cases and align on measurement approaches that reflect sales through retail partners as well as direct-to-consumer channels.
Structure and negotiate complex commercial agreements, including brand and portfolio-level partnership plans.
Partner with Customer Success Managers and measurement stakeholders to support campaign success, learning agendas, renewals, and expansion.
Collaborate with Product, Measurement, Marketing, Policy, and Operations to inform future advertising solutions, while maintaining strong pipeline management and accurate forecasting.
You might thrive in this role if you:
Have significant experience in digital advertising sales, partnerships, or business development serving CPG advertisers.
Have strong relationships with brand, media, commerce, or agency decision-makers across food and beverage, beauty and personal care, household products, or related categories.
Have a proven track record of owning revenue targets and closing complex advertising or commercial deals.
Understand CPG brand-building, category dynamics, retailer relationships, shopper behavior, and omnichannel paths to purchase.
Can connect brand and commercial objectives to measurement approaches such as brand lift, incremental sales, household penetration, and return on advertising investment.
Understand measurement challenges when purchases occur through retail partners and can work with clients to establish appropriate success criteria.
Have experience building partnerships across multiple brands, business units, agencies, and senior stakeholders.
Have strong consultative selling, negotiation, strategic planning, and executive communication skills.
Can operate effectively in ambiguous, fast-changing environments and are excited to help shape a new advertising platform with high standards for user trust.
About OpenAI
OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. The company was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and John Schulman. OpenAI's mission is to develop and promote friendly AI for the betterment of humanity. The company has developed a number of cutting-edge AI technologies, including GPT-3, a language processing system that can generate human-like text. OpenAI has received funding from a number of high-profile investors, including LinkedIn co-founder Reid Hoffman and venture capitalist Peter Thiel.
