Placement Type:
Permanent
Salary:
$175,000-200,000 Salary
POSITION: Chief Marketing Officer (CMO)
Location: Dallas, TX (Onsite)
Employment Type: Full-Time, Direct Hire
Compensation: $170,000-$230,000 base salary, depending on experience, plus potential performance-based bonus
Key Responsibilities:
Marketing Strategy & Business Growth
- Develop and execute a comprehensive marketing strategy focused on accelerating consumer adoption of the company's digital payments platform.
- Evaluate existing marketing initiatives, identify opportunities for improvement, and establish a strategic roadmap for sustainable growth.
- Partner directly with executive leadership to translate business objectives into actionable marketing initiatives.
- Develop strategies to increase brand awareness, customer acquisition, platform engagement, and long-term adoption.
- Identify emerging market opportunities, strategic partnerships, and new customer segments that can accelerate business expansion.
- Support go-to-market planning for future products, services, and platform enhancements.
- Provide strategic marketing oversight and alignment across related businesses, including residential real estate and financial services.
Digital Marketing & Customer Acquisition
- Oversee and optimize digital marketing campaigns across paid social, search, and other performance-driven channels.
- Evaluate existing advertising investments, campaign effectiveness, creative performance, and customer acquisition strategies.
- Establish a data-driven approach to marketing decisions, using key performance indicators such as customer acquisition cost (CAC), conversion rates, return on advertising spend (ROAS), engagement, and retention.
- Identify opportunities to improve marketing efficiency, optimize spending, and increase platform downloads and active users.
- Drive continuous testing and experimentation across messaging, creative, audience targeting, and digital campaigns.
- Develop scalable customer acquisition strategies as the business expands into additional markets and consumer offerings.
Brand Positioning, Messaging & Consumer Trust
- Refine the company's brand positioning and value proposition to clearly communicate the advantages of its digital payments and rewards platform.
- Translate complex financial technology concepts into clear, compelling, accessible messaging that resonates with everyday consumers.
- Develop marketing strategies that establish credibility and consumer confidence in a highly regulated financial services environment.
- Oversee brand consistency across digital platforms, advertising, social media, marketing collateral, and customer communications.
- Guide creative direction, ensuring design, content, and campaign messaging support the overall marketing strategy.
- Build a recognizable, trusted consumer brand in the competitive digital payments marketplace.
Marketing Leadership & Team Development
- Lead, mentor, and develop an existing marketing team of approximately five professionals, with anticipated growth to 10-15 team members over the next 12 months.
- Oversee marketing functions that include social media, content development, graphic design, digital marketing, and campaign execution.
- Establish clear priorities, performance expectations, accountability, and measurable objectives across the department.
- Evaluate existing capabilities and identify opportunities to strengthen the organization through hiring, training, improved processes, and additional expertise.
- Foster a collaborative, creative, results-oriented environment that balances strategic thinking with strong execution.
- Provide clear direction and ensure initiatives are carried through from concept to completion.
Executive Collaboration & Innovation
- Serve as a strategic marketing advisor to the founders and senior leadership team.
- Bring fresh perspectives, creative ideas, and informed recommendations for expanding the platform's market presence.
- Collaborate closely with leadership on business planning, new product opportunities, and long-term growth initiatives.
- Balance independent strategic thinking with flexibility, adaptability, and a willingness to test alternative approaches.
- Establish measurable outcomes for new initiatives, evaluate results, and adjust strategies based on performance.
- Thrive in an entrepreneurial, founder-led organization where leadership is highly engaged in daily business operations and strategic decisions.
Qualifications
Required Experience
- 7+ years of progressive marketing experience, including significant responsibility for marketing strategy, team leadership, and business growth.
- Demonstrated success leading marketing initiatives for an established organization, ideally within fintech, financial services, consumer technology, payments, or another growth-oriented industry.
- Proven experience developing and executing comprehensive marketing strategies that produce measurable business results.
- Strong background in digital marketing, customer acquisition, performance advertising, and campaign optimization.
- Experience managing meaningful marketing budgets and evaluating marketing effectiveness and return on investment.
- Demonstrated ability to lead, develop, and hold marketing teams accountable for execution and results.
- Experience overseeing both strategic marketing direction and the practical execution of marketing initiatives.
- Strong understanding of marketing analytics, customer acquisition metrics, conversion optimization, and data-driven decision-making.
- Exceptional communication, presentation, and leadership skills, with the ability to work directly with founders and executive stakeholders.
- Ability to work onsite in Dallas, Texas.
Preferred Experience
- Marketing leadership experience within consumer fintech, digital payments, mobile applications, banking, or related financial services.
- Experience driving customer acquisition and adoption for consumer-facing digital products or platforms.
- Familiarity with digital wallets, peer-to-peer payment systems, consumer rewards programs, or loyalty-based financial products.
- Experience simplifying complex products or services into compelling consumer-facing messaging.
- Background scaling marketing functions during periods of significant business growth.
- Experience working in privately held, entrepreneurial, or founder-led organizations.
- Exposure to regulated financial products and the unique considerations involved in marketing financial services.
- Direct experience with cryptocurrency, blockchain, or digital assets is not required but preferred. The company is primarily seeking an accomplished marketing leader with strong strategic, operational, and customer acquisition expertise.
Ideal Leadership Profile:
The successful candidate will be a commercially minded, results-driven marketing executive who combines high-level strategic thinking with the willingness to roll up their sleeves and execute. They will be confident enough to bring new ideas to the table, experienced enough to challenge assumptions constructively, and flexible enough to adapt when business priorities evolve.This individual should be comfortable collaborating closely with hands-on founders and capable of moving quickly from strategy to implementation. They will understand that successful marketing requires creativity, testing, measurable outcomes, and continuous refinement. Above all, the ideal CMO will be a strong leader who can establish direction, inspire a growing team, create accountability, and build a marketing organization capable of supporting significant business expansion.
What Success Looks Like
Initial Priorities
- Conduct a comprehensive assessment of the company's existing marketing strategy, advertising investments, messaging, creative assets, and organizational structure.
- Identify opportunities to strengthen the platform's market positioning and simplify its consumer value proposition.
- Develop a prioritized marketing roadmap focused on increasing brand awareness, consumer confidence, and platform adoption.
- Evaluate existing paid media performance and recommend opportunities to improve effectiveness and efficiency.
- Establish clear marketing priorities, responsibilities, and execution standards across the team.
Longer-Term Objectives
- Build a scalable customer acquisition and adoption strategy that supports continued platform growth.
- Establish a stronger, more recognizable consumer brand within the digital payments marketplace.
- Develop a high-performing marketing organization with clear accountability and measurable outcomes.
- Support expansion into new product offerings, customer segments, and business opportunities.
- Create a sustainable marketing framework that balances innovation, performance, and long-term growth.
Why This Opportunity?
For a marketing executive who enjoys building businesses, developing teams, and making a meaningful impact, this represents an exciting opportunity to help define the next chapter of a growing consumer financial technology platform.
