Chief Enrollment Management Officer

Job Title:
Chief Enrollment Management Officer
Department:
Human Resources (Christina Mazzella)
FLSA:
United States of America (Exempt)
Location:
Philadelphia Campus

Strategic Enrollment Management

• Develop, implement, and continuously assess a comprehensive Strategic Enrollment Management (SEM) plan aligned with institutional priorities and financial objectives.
• Establish short- and long-term enrollment goals by academic program, student population, location, and other relevant enrollment segments.
• Lead enrollment forecasting, scenario planning, market analysis, and enrollment modeling.
• Monitor enrollment trends, application pipelines, yield, melt, retention indicators, and other key performance measures.
• Develop executive-level dashboards and reports to communicate enrollment performance, risks, opportunities, and projections.
• Partner with academic leadership to evaluate enrollment capacity, program demand, market opportunities, and the enrollment implications of new and existing academic programs.
• Collaborate with Finance on tuition revenue forecasting, net tuition revenue, discounting strategies, and institutional financial planning.
• Establish enrollment management KPIs and hold functional areas accountable for measurable outcomes.

Admissions and Recruitment

Provide executive oversight of undergraduate, graduate, professional, and/or other institutional admissions functions, as applicable.

Responsibilities include:

• Develop comprehensive recruitment strategies designed to achieve enrollment and student quality goals.
• Establish annual application, admission, deposit, and matriculation targets.
• Oversee recruitment territories, outreach strategies, recruitment events, campus visits, open houses, and enrollment events.
• Evaluate recruitment effectiveness and return on investment.
• Develop strategies to improve inquiry-to-application, application-to-admission, admission-to-deposit, and deposit-to-enrollment conversion rates.
• Ensure admissions policies and practices are consistent, equitable, mission-aligned, and compliant with applicable requirements.
• Partner with Marketing and Communications on enrollment marketing, digital recruitment, communications campaigns, and institutional positioning.
• Ensure effective utilization of CRM and student information systems to support recruitment and admissions operations.

Financial Aid

Provide strategic oversight of institutional, federal, state, and other student financial aid programs.

Responsibilities include:

• Ensure administration of financial aid programs in compliance with applicable federal and state regulations and institutional policies.
• Oversee financial aid packaging strategies that balance student access, affordability, enrollment objectives, and institutional financial sustainability.
• Develop and evaluate institutional scholarship and grant strategies.
• Partner with Finance and institutional leadership to establish and monitor financial aid budgets and discount rates.
• Monitor financial aid leveraging and its impact on yield, access, net tuition revenue, and student success.
• Ensure students receive timely, understandable information regarding financial aid eligibility, awards, requirements, and financial obligations.
• Promote effective financial literacy and financial counseling initiatives.
• Ensure appropriate processes exist for regulatory reporting, reconciliation, audits, and program reviews.
• Maintain appropriate separation of duties, internal controls, and compliance oversight within financial aid operations.

Bursar and Student Accounts

Provide executive oversight of the Bursar/Student Accounts Office, ensuring accurate, efficient, compliant, and student-centered administration of student financial accounts.

Responsibilities include:

• Oversee student billing, tuition and fee assessment, payment processing, payment plans, refunds, account reconciliation, and collection activities.
• Ensure timely and accurate communication of tuition, fees, account balances, payment deadlines, and refund information.
• Establish policies and procedures for student account management and collections.
• Work collaboratively with Finance to ensure appropriate reconciliation, financial controls, cash management, and accounting practices.
• Monitor student receivables and develop strategies to address outstanding balances while supporting student persistence whenever possible.
• Ensure compliance with applicable regulations governing student accounts, refunds, financial aid disbursements, privacy, and financial transactions.
• Improve coordination between Financial Aid and Student Accounts to minimize financial barriers that may prevent students from enrolling or continuing their education.

Integrated Student Financial Services

• Create a coordinated approach among Admissions, Student Records, Financial Aid, and the Bursar to provide students with a seamless enrollment and financial experience.
• Identify and address administrative barriers that contribute to enrollment melt or prevent continuing students from registering.
• Develop processes for proactively identifying students with unresolved financial aid, account, or enrollment issues.
• Establish cross-functional service standards, escalation protocols, and communication expectations.
• Promote a student-centered philosophy that balances exceptional service with institutional policy, regulatory requirements, and fiscal responsibility.
• Evaluate opportunities for a centralized or one-stop enrollment services model where appropriate.

Enrollment Analytics and Technology

• Establish a culture of data-informed enrollment management and decision-making.
• Utilize CRM, SIS, financial aid, student accounts, analytics, and reporting systems to improve enrollment operations.
• Develop enrollment dashboards and predictive indicators to monitor recruitment and enrollment performance.
• Analyze demographic, geographic, academic, financial, and behavioral trends affecting enrollment.
• Monitor competitor institutions, market conditions, program demand, pricing, and enrollment trends.
• Partner with Information Technology and Institutional Research to maintain data integrity and effective system integrations.
• Identify opportunities for automation, artificial intelligence, workflow improvements, and technology solutions that improve efficiency and the student experience.

Financial and Budgetary Leadership

• Develop and administer budgets for Enrollment Management and its functional areas.
• Evaluate expenditures and investments based on enrollment outcomes and return on investment.
• Partner with the Chief Financial Officer and Finance leadership on enrollment and tuition revenue projections.
• Evaluate the relationship among enrollment, tuition pricing, financial aid, discount rates, receivables, and net tuition revenue.
• Recommend strategies that support both enrollment objectives and long-term institutional financial sustainability.

Compliance and Risk Management

• Ensure enrollment management operations comply with applicable federal and state laws, accreditation requirements, institutional policies, and regulatory standards.
• Maintain appropriate internal controls within Admissions, Financial Aid, and Student Accounts.
• Collaborate with Compliance, Legal Counsel, Finance, Internal Audit, and other appropriate offices regarding regulatory requirements and risk management.
• Ensure appropriate documentation, record retention, data privacy, and information security practices.
• Support institutional audits, financial aid program reviews, accreditation reviews, and regulatory reporting.

Leadership and Organizational Management

• Provide executive leadership to the directors and teams responsible for Admissions, Student Records, Financial Aid, and Bursar/Student Accounts.
• Establish clear performance expectations, service standards, and measurable departmental goals.
• Recruit, develop, mentor, and retain highly qualified enrollment management professionals.
• Promote collaboration and shared accountability across enrollment functions.
• Evaluate organizational structures, staffing models, processes, and technologies to ensure efficient operations.
• Foster a culture of innovation, accountability, continuous improvement, inclusion, and exceptional student service.
• Serve as a visible institutional leader and advocate for strategic enrollment management.

Key Institutional Partnerships

The Chief Enrollment Management Officer will work closely with:

• President and Executive Leadership
• Provost and Academic Affairs
• Chief Financial Officer and Finance
• Academic Deans and Program Leadership
• Marketing and Communications
• Student Affairs and Student Services
• Registrar
• Institutional Research
• Information Technology
• Compliance, Legal Counsel, and Internal Audit
• Advancement and Alumni Relations
• Faculty and appropriate institutional committees

Required Qualifications

• Master's degree in higher education administration, business administration, enrollment management, finance, student affairs, or a related discipline.
• Significant progressively responsible leadership experience in higher education enrollment management or related areas.
• Demonstrated senior-level experience overseeing one or more enrollment functions such as Admissions, Financial Aid, Student Accounts/Bursar, Registrar, or Enrollment Services.
• Demonstrated experience developing and executing strategic enrollment initiatives.
• Strong knowledge of enrollment forecasting, recruitment funnels, financial aid strategy, student financial services, and enrollment analytics.
• Experience managing complex budgets, personnel, technology, and operational processes.
• Demonstrated ability to use data and analytics to guide executive decision-making.
• Strong leadership, communication, collaboration, and change-management skills.
• Demonstrated commitment to student access, affordability, service excellence, and institutional sustainability.

Preferred Qualifications

• Doctoral degree or other advanced credential.
• Executive-level enrollment management experience within a complex college or university.
• Experience with graduate, professional, health sciences, medical, or multi-campus higher education environments.
• Experience overseeing Admissions, Financial Aid, and Bursar/Student Accounts within an integrated enrollment management structure.
• Experience with enterprise student information systems, CRM platforms, financial aid systems, and enrollment analytics.
• Demonstrated experience improving enrollment, yield, net tuition revenue, operational efficiency, or student financial services.

Core Competencies

Successful candidates should demonstrate:

*Strategic Leadership - Ability to translate institutional strategy into measurable enrollment objectives.

*Enrollment Expertise - Comprehensive understanding of recruitment, admissions, financial aid, student accounts, pricing, and enrollment operations.

*Financial Acumen - Ability to understand the relationship between enrollment decisions, institutional aid, discounting, receivables, tuition revenue, and financial sustainability.

*Data-Informed Decision-Making - Ability to convert enrollment and financial data into actionable strategies.

*Student-Centered Leadership - Commitment to simplifying processes and removing unnecessary administrative and financial barriers for students.

*Operational Excellence - Ability to improve systems, workflows, accountability, and service delivery across multiple departments.

*Collaborative Leadership - Ability to build effective partnerships across academic and administrative divisions.

*Change Management - Ability to lead organizational transformation, technology implementation, process redesign, and cultural change.

Key Performance Indicators

Performance of the Chief Enrollment Management Officer may be evaluated using measures including:

• Application volume and quality
• Admission and acceptance rates
• Deposit and matriculation yield
• New student enrollment
• Enrollment by program and campus/location
• Enrollment against budget and forecast
• Net tuition revenue
• Institutional discount rate
• Financial aid utilization and effectiveness
• FAFSA/financial aid completion
• Student receivables and outstanding balances
• Enrollment melt attributable to financial or administrative barriers
• Student satisfaction with enrollment and financial services
• Recruitment cost and return on investment
• Compliance and audit outcomes
• Departmental service levels and processing times
• Progress toward institutional strategic enrollment goals

Scope of Responsibility

The Chief Enrollment Management Officer provides executive oversight for:

Admissions & Recruitment → Financial Aid → Bursar/Student Accounts → Student Records →Enrollment Strategy & Analytics

The position is accountable for ensuring these areas function as an integrated enrollment management operation rather than independent administrative units, creating a coordinated student journey from prospect → applicant → admitted student → financial aid recipient → enrolled student → financially cleared continuing student.

Starting Salary: $ 200,000

The referenced salary range is based on PCOM good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. PCOM offers a total rewards package that supports our employees' health, life, career and retirement.