Job Description:- Stratégies promotionnelles intégrées : élaboration et mise en œuvre de stratégies promotionnelles conformément à la stratégie de la marque, ce qui comprend le contenu, les messages, l'ensemble des canaux et le budget de promotion de marketing. Cela peut inclure divers parcours clients tels que le direct vers le consommateur, les patients, les professionnels de santé, et d'autres.
- Expérience client : intégration d'informations dans la planification et la mise en œuvre afin d'élaborer des stratégies d'engagement personnalisées et dynamiques sur le plan segmentaire et individuel, de manière à offrir une expérience harmonieuse aux clients.
- Maximisation des résultats opérationnels : définition de mesures, d'indicateurs clés de performance et d'objectifs solides intégrés à la planification et à la mise en œuvre, avec une évaluation continue du rendement, une identification des possibilités et des domaines problématiques ainsi que des efforts déployés en vue de l'optimisation des campagnes en temps réel.
- Équipes promotionnelles des méthodes Agiles : direction d'une équipe de méthodes Agiles comptant des membres d'équipes interfonctionnelles, à l'interne et à l'externe, qui collaboreront pour passer de la stratégie à la mise en place et à l'exécution pour offrir la meilleure expérience client possible.
Compétences:- Excellente aptitude à la pensée créative, novatrice, conceptuelle et stratégique.
- Pensée stratégique et capacité d'élaborer, de mettre en œuvre et de superviser des plans promotionnels intégrés.
- Connaissance des tendances actuelles et des pratiques exemplaires en marketing, en marketing numérique, en marketing dirigé par les données, et des nouvelles plateformes et technologies clés qui soutiennent les efforts de marketing.
- Connaissance approfondie du marketing relationnel et de l'activation de comptes clients, y compris le savoir des segments, des besoins, de l'utilisation de canaux et des préférences des clients.
- Développe de nouvelles perspectives de solutions innovantes qui entraînent un meilleur engagement du client.
- Fait preuve de souplesse quand vient le temps de collaborer avec des équipes interfonctionnelles mondiales et locales; sait tenir compte des idées de chacun et sait collaborer avec d'autres.
- Travail axé sur les résultats, persévérance, solides compétences d'analyse et raisonnement dirigé par les données
- Haut niveau d'intégrité et d'éthique au travail
- Pensée critique et capacité de prendre des décisions sous pression
- Curiosité et enthousiasme pour les technologies émergentes, y compris l'intelligence artificielle
Expériences requises:- Baccalauréat dans un champ d'études connexe; maîtrise, un atout
- Cinq ans d'expérience en marketing et en planification de marketing numérique
- Excellentes compétences pour gérer les agences média, créatives et de publication numérique
- Certificat de Google Analytics, un atout
- Expérience en lien avec les plateformes de marketing (automatisation du marketing, Journey Builder, etc.)
- La maîtrise du français est requise
Required Skills:Adaptability, Agency Management, Brand Engagements, Brand Experience Design, Creative Campaign Development, Cross-Functional Project Management, Customer Engagement, Digital Marketing, Integrated Marketing, Marketing Activation, Marketing Analytics, Marketing Campaigns, Marketing Channels, Media Management, Omnichannel Strategy, Strategic Thinking
Preferred Skills:Current Employees apply
HERECurrent Contingent Workers apply
HERESecondary Language(s) Job Description:- Integrated promotional strategies: development and execution of promotional strategies in accordance with the brand strategy, including content, messaging, channel mix and marketing promotional budget. This can include various customer journeys such as direct-to-consumer, patients, HCPs and others.
- Customer experience: incorporate insights into planning and execution to develop tailored and dynamic engagement strategies at segment/individual level to provide customers with a seamless experience.
- Maximizing business outcomes: defining strong goals, KPIs and metrics embedded in the planning and execution, with continuous assessment of performance, identifying opportunities and problematic areas, working towards optimizing the campaigns in a real-time fashion.
- Agile mindset promotional teams: lead team with agile mindset comprised of cross-functional team members, internally and externally, that will collaborate to move from strategy to implementation and execution, to deliver the best possible customer experience.
Competencies:- Excellent ability for both creative, innovative, conceptual and strategic thinking.
- Strategic thinking, ability to develop, execute and monitor integrated promotional plans
- Current with the latest trends and best practices in marketing, digital marketing, data-driven marketing and key emerging platforms and technologies to support marketing efforts.
- Thorough understanding of relationship marketing and customer activation including knowledge of customer segments, needs, channel usage and preferences.
- Develops new insights into innovative solutions that result in stronger customer engagement.
- Demonstrates flexibility when working with global/local cross-functional teams; integrates ideas and collaborates with others
- Results-driven, perseverant, and strong analytical skills and data-driven thinking
- High level of business integrity and ethics
- Critical thinking and ability to make decisions under pressure
- Curiosity and enthusiasm for emerging technologies, including Artificial Intelligence
Experiences required:- Bachelor's degree in a related field of study, Master's degree is an asset
- 5 years of marketing, digital marketing planning experience
- Strong understanding of direct-to-consumer activation through media campaigns
- Excellent skills to manage media, creative and digital publishing agencies
- Google analytics certification, an asset
- Marketing platform experience (marketing automation, journey builder, etc)
- Fluency in French is required
This job posting is for an existing vacancy position.
The Primary location for this role is
CAN - Quebec - Kirkland (16750 Transcanada)
The anticipated base salary range for this position is listed below. This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. At our company, we are firmly committed to providing fair and equitable pay for similar work and experience as a fundamental aspect of our workplace culture. Individual salaries will be based on several factors such as relevant experience, skills and proficiency, and other bona fide factors relative to appropriate internal comparators.
We may use artificial intelligence and automated tools to support our recruitment process. AI tools are used to support, but not replace, human judgment. All hiring decisions are made by our hiring managers.
At our Company, we lead with people. This role includes eligibility for our discretionary short-term incentive plan, which fosters a pay-for-performance culture. Our rewards and benefits programs go beyond traditional medical plans and retirement programs to create a flexible, inclusive workplace that supports employee well-being, development, and long-term success.
Additional location(s): Please note the base salary range above applies to the Primary Location of the position role, including where the role is designated as remote but tied to the Primary Location for compensation purposes. Where a role has other listed locations, different compensation guidelines may apply. You may find the base salary ranges for additional locations below. If the base salary range is not listed for the location to which you are applying, our Talent Acquisition team may provide further information about compensation applicable to your location, where required by law.
Additional location(s) Compensation Information:110,800 - 160,800
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:Regular
Relocation:No relocation
Visa Sponsorship:No
Travel Requirements:10%
Flexible Work Arrangements:Hybrid
Shift:Not Indicated
Valid Driving LIcense:No
Hazardous Material(s):n/a
Job Posting End Date:11/4/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. 
