Brady Corporation

Channel Commercial Marketing Manager

Brady Corporation$95K — $115K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in channel marketing or a related field.
  • Strong understanding of go-to-market strategies and partner engagement.
  • Exceptional project management and organization skills.
  • Proficient in developing sales enablement materials and programs.
  • Excellent communication skills, both verbal and written.
  • Ability to analyze performance metrics and adjust strategies accordingly.

Responsibilities

  • Develop and execute the channel marketing strategy for distributor and reseller relationships.
  • Collaborate with partners to create engaging campaigns that drive revenue growth.
  • Equip sales teams with marketing tools and training to enhance product positioning.
  • Manage and optimize channel partner programs including rebates and co-op marketing.
  • Coordinate with cross-functional teams for cohesive go-to-market strategies.
  • Monitor and report on the effectiveness of campaigns and partner engagement metrics.
  • Support channel marketing objectives through various project assignments.

Benefits

  • Opportunity to work with influential brands in security and access control.
  • Dynamic work environment promoting creativity and strategic thinking.
  • Chance to shape impactful marketing strategies affecting reseller partnerships.
  • Cross-functional collaboration enhancing learning and professional development.
  • Performance-focused initiatives leading to measurable career growth.
Full Job Description
Ready to make an impact? We're seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our reseller partners in security and access control markets. In this role, you'll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you'll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

  • Own the Channel Marketing Strategy: Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management. Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.
  • Partner Engagement & Growth: Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance.
  • Sales Enablement: Equip channel partners' sales teams with the tools, content, and training needed to effectively position and sell our products and solutions. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.
  • Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget, requests, and approvals, working with channel management.
  • Cross-Functional Collaboration: Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.
  • Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
  • Perform other related duties and projects as assigned to support overall channel marketing goals.


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About Brady Corporation

Brady Corporation is a global manufacturer and marketer of identification and safety solutions. The company's products include labels, signs, safety devices, and software used in a variety of industries, including aerospace, electronics, and healthcare. Brady Corporation was founded in 1914 and is headquartered in Milwaukee, Wisconsin. The company has operations in North America, Europe, and Asia.
Learn more about Brady Corporation
Size
5,700 employees
Market Cap
$2.3 billion
Industry
Net Income
$105.6 million
Founded
1914
5 Year Trend
+3.2%
Revenue
$1 billion
NASDAQ

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