Category Manager - Small Format

Jobot

$90K — $120K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree in business, Marketing, Economics, or related field
  • 7+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG, beverage, and/or alcohol
  • Proven ability to translate data into customer-facing recommendations that drive results
  • Strong expertise in syndicated data (Nielsen, Circana) and retailer-specific platforms
  • Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)
  • Strong communication and presentation skills, capable of telling clear, fact-based stories
  • Highly self-motivated with the ability to manage priorities independently

Responsibilities

  • Deliver integrated consumer, category, and market insights for retailer strategy
  • Act as a category steward, providing insight-led recommendations to partners
  • Identify and prioritize sales, space, and assortment opportunities
  • Develop concise insights to assist field sales teams in independent stores
  • Translate complex data into clear selling stories for customer conversations
  • Align insights with executional priorities alongside sales leadership
  • Synthesize data from various sources to uncover growth drivers
  • Use tools to create compelling visuals emphasizing action steps
  • Deliver custom analyses for customer planning and strategic initiatives
  • Operate autonomously in a remote-first environment, driving projects from idea to execution
  • Conduct in-market store visits to validate insights and discover opportunities
  • Stay updated on industry trends and shopper behavior
  • Build scalable processes and create best-in-class tools for stakeholders

Benefits

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance
  • Family Coverage options for family members, including domestic partners
  • Immediate access to a matching 401(k) plan
  • Paid time off (PTO), holidays, and parental leave
  • Access to mental health care and wellness incentive programs
  • Tuition reimbursement and scholarship program for dependents
  • Branded apparel, fun events, and a team member bottle purchase program
  • Opportunities for professional growth and development
Full Job Description

Note: This role is fully remote.No flexibility outside of these locations:Georgia (Atlanta),Kentucky (Louisville),Ohio (Cincinnati),orTexas(Dallas or Houston)

ThisCategory Manager rolewill deliver best-in-class insights, analytics, and category strategies that drive growth for bothSazeracbrands andsupported retailer partnersacross the Small Format channel. The ideal candidate is an experienced CPG professionalwithproven ability to translate complex data into clear, actionable insights that fuel sales execution, shelf expansion, and retailer profitability. Known as a fact-based storyteller who partners closely with field sales,operatesautonomously in remote environments, and focuses relentlessly on business impact, not just reporting.

Job Description:

  • Deliver integrated consumer, category, and market insights that inform retailer strategy and in-store execution acrossthe Small Format channel.
  • Act as a category steward for majorconvenience and valuechain partners, developing insight-led recommendations to help grow their overallspiritsbusiness through our brands and initiatives.
  • Identifyand prioritize incremental sales, space, and assortment opportunities that drive mutual growth for retailers and the company.
  • Develop bite-sized, easy-to-sell insights that help field sales teams unlock distribution, displays, and shelf growth in independentstores.
  • Translate complex data into clear selling stories that sales teams can confidently use in customer conversations.
  • Partner closely with sales leadership to align insights with executional priorities and commercial initiatives.
  • Analyze and synthesize data from syndicated sources (e.g., Nielsen,Circana), panel data (e.g., Numerator), and retailer-specific systems to uncover growth drivers.
  • Use tools such as Power BI, Excel, and planogram software to create compelling visuals and narratives that focus on 7what to do next,5, not just 7what happened.5
  • Deliver custom analyses and special projects that support customer planning, leadership decisions, and strategic initiatives.
  • Operate autonomously in a remote-first environment, proactivelyidentifyingopportunities and driving projects from idea to execution.
  • Conduct periodic in-market store visits to assess shelf conditions,validateinsights, and uncover real-world opportunities.
  • Stay current on industry trends, shopper behavior, and competitive activity to ensure insightsremainforward-looking and relevant.
  • Build and document scalable processes and best practices that improve efficiency and enable future growth.
  • Create best-in-class tools for both internal and external stakeholders such as scorecards, case studies,merchandising standards,etc.

Qualifications/Requirements

REQUIRED

  • Bachelor6s degree in business, Marketing, Economics, or a related field
  • 7+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG, beverage,and/or alcohol
  • Proven ability to translate data into customer-facing recommendations that drive results
  • Strongexpertisein syndicated data (Nielsen,Circana), panel data, and retailer-specific platforms
  • Advancedproficiencyin Excel, PowerPoint, and data visualization tools (Power BI, Tableau)
  • Strong communicationand presentation skills with the ability to tell clear, fact-based stories
  • Highly self-motivated with the ability to manage priorities independently

PREFERRED

  • Experience in supporting nationalsmallformat retailers (e.g.,C-Stores,7-Eleven,Casey6s,Circle K, etc.)
  • Expertisein data visualization/data preparation tools (e.g., Tableau, Microsoft Access,PowerBI, SQL, VBA, Alteryx)
  • Experience withalcoholic beveragesor DSD categories
  • Experience working with theConveniencechannel
Culture and Benefits

A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage:Options to cover family members, including domestic partners.
  • 401(k) Plan:Immediate access to a matching 401(k) plan.
  • Flexible Time Away:Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness:Access to mental health care and wellness incentive programs.
  • Educational Support:Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras:Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development:Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement.Please ask your Talent Acquisition Partner for more information about our total rewards package.

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