Responsibilitie
The Global Payment team of ByteDance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok. We are seeking a results-driven marketing manager to own end-to-end growth, promotions, and loyalty strategy for our consumer digital card business. You will lead the design and execution of innovative online rewards, cashback, and incentive programs to drive card adoption, usage, and retention, drawing on best practices from leading banks and fintech players. You will own core KPIs including monthly active cards (MAC), total payment volume (TPV), and customer lifetime value. Responsibilities Strategy & Program Design - Develop and execute end-to-end card growth, promotion, and loyalty strategy focused on online-first rewards, in alignment with our digital-first value proposition - Own design of cashback structures, reward tiers, campaign mechanics, and incentive policies, reward validity periods, and redemption rules to maximize user engagement while optimizing ROI - Benchmark against industry best practices from global banks and leading fintechs to create differentiated rewards experiences that drive competitive advantage Growth Execution - Launch and iterate on targeted acquisition, activation, and retention campaigns across e-commerce and other high-intent consumer touchpoints - Design segmented campaigns for new users, dormant users, and high-value users to drive continuous growth in MAC and TPV - Collaborate with product, operations, and payment network partners (such as Stripe, Visa, bank partners) to implement reward program infrastructure and ensure seamless user experience Measurement & Optimization - Define, track, and report on core business KPIs: monthly active cards (MAC), total payment volume (TPV), activation rate, retention rate, reward redemption rate, and program ROI - Build data-driven experimentation frameworks to A/B test program features, campaign creatives, and incentive structures, iterating rapidly to maximize performance - Conduct regular cohort analysis to identify high-value user segments and optimize reward allocation to maximize returns on marketing spend Partnership & Stakeholder Management - Collaborate with commercial teams to align card benefits with merchant partner offerings, creating exclusive rewards that drive usage - Work with risk, finance, and compliance teams to ensure all programs adhere to regulatory requirements and financial sustainability targets - Manage relationships with payment networks and bank partners to leverage joint promotion opportunitie
Qualification
Minimum Qualifications - 5+ years of experience in card marketing, loyalty program management, or payments growth roles at a bank, fintech, or consumer internet company with a focus on card growth and launches - Proven track record of designing and launching customer-facing rewards or cashback programs that drove measurable growth in card usage, active users, or TPV - Strong data analysis skills, with experience using data to inform strategy, measure program performance, and optimize ROI Preferred Qualifications - Previous experience at a digital bank or regional banks or leading fintech - Deep understanding of online-first reward mechanics, e-commerce promotions, and digital payment user behavior - Experience managing end-to-end P&L for card programs or loyalty products - Hands-on experience working with payment networks (Visa, Mastercard, Stripe) and card issuing partners - Experience building and optimizing loyalty programs for consumer-facing digital products at scale - Strong cross-functional stakeholder management experience, with ability to align product, engineering, compliance, and commercial teams toward shared growth goal
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $228000 - $462000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
