About the roleAs Campaign Manager, you'll own the planning and delivery of Xapien's integrated marketing campaigns, turning our story into pipeline. You'll run multi-channel digital programmes, ensure our events, conferences and webinars generate revenue.
This is a hands-on role for someone who loves both the creative and the analytical side of marketing: you'll write the brief, build the workflows, get the audience in the room, and report on what it delivered. You'll work extremely closely with our Sales team as part of one "demand generation" center of excellence to ensure not only that we get to the right people with the right message at the right time, but those leads get perfectly timed seamless engagement from other team members.
You'll have the opportunity to shape our campaigns functions as a founding member, with more colleagues to join you in the new year.
Key responsibilitiesCampaign planning and execution- Plan, build and run end-to-end, results-driven campaigns across email, paid, social, content and events, from brief through to launch and optimisation
- Own campaign set-up in HubSpot (or similar marketing automation platforms): segmented lists, email nurtures, workflows, landing pages, forms and lead scoring
- Set clear goals and KPIs for every campaign (MQLs, SQLs, pipeline, conversion rates) and track performance against them
- Analyse results, run A/B tests and use the insights to continuously improve targeting, content and conversion
- Maintain a campaign calendar and coordinate timelines with Product Marketing, Content, Design and Sales
- Keep CRM and campaign data clean and accurate, and ensure accurate attribution and reporting
Events, conferences and webinars- Plan and manage Xapien's presence at industry events and conferences, including booth logistics, supplier management, shipping, collateral and on-site coordination
- Run our webinar programme end to end: topic and speaker sourcing, platform set-up, rehearsals, promotion and post-event follow-up
- Build pre-event promotion and post-event nurture campaigns to drive registrations, attendance and meetings booked
- Manage event budgets and measure ROI, including pipeline influenced and sourced
- Organise smaller field events such as roundtables, breakfasts and customer sessions with Sales
Sales collaboration and messaging- Partner closely with Sales and SDR teams to align campaigns with target accounts, territories and pipeline priorities
- Write compelling campaign messaging and copy for emails, landing pages, ads, social posts, event invites and sales outreach sequences
- Equip Sales with campaign toolkits (talk tracks, email templates, one-pagers) so they can follow up quickly and consistently
- Gather feedback from Sales on lead quality and messaging, and feed it back into campaign planning
- Support account-based marketing (ABM) activity for priority accounts in the UK and US
What you'll bring- Proven experience planning and running multi-channel B2B campaigns, ideally in SaaS or tech
- Hands-on expertise with HubSpot or a comparable marketing automation platform, including workflows, segmentation and reporting
- A track record of delivering measurable results, with campaigns tied to pipeline and revenue
- Experience managing events, conferences and webinars, from logistics through to promotion and follow-up
- Strong copywriting skills, with the ability to turn complex products into clear, persuasive messaging for different audiences
- Confidence working with Sales, building trusted relationships and acting on their feedback
- An analytical mindset: comfortable with campaign data, dashboards and drawing out actionable insights
- Excellent organisation and project management skills, able to juggle multiple campaigns and deadlines
- Attention to detail and a proactive, ownership-driven approach
Nice to have- Experience marketing to compliance, risk, legal, financial services or due diligence audiences
- Experience running campaigns across both UK and US markets
- Familiarity with ABM tools and approaches (e.g. 6sense, Demandbase)
- Experience with webinar platforms such as Zoom Webinars, ON24 or Goldcast
Here's our promise to you:- We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do you your best work.
- We succeed together- you will own a meaningful part of the business through our employee shares & equity programme.
- Private health insurance to keep you in tip-top condition.
- Life Insurance - let's hope nobody ever needs this!
- Unlimited holidays - yes, it really is uncapped - take the time you need, when you need it.
- Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.
- Most importantly of all, we will work with you, to help you realise your fullest potential, always.
