What You'll Do:Directly improving 500+ annual client engagements through practice preparation & influencing over 5K/Quarter through skill development.
The Regional Coaching Lead turns the Sales Coaching Program by Criteo mission into a regional culture of high-impact practice. Acting as the bridge between global enablement strategy and regional commercial execution, this role mobilizes Sales and GTM leaders, manager coaches, sellers, and executive sponsors around a scalable practice & coaching model.
The role leads the regional activation of practice & coaching: building coach capability, creating consistent opportunities for sellers to practice priority sales skills and client conversations, embedding practice in their commercial rhythm, and using program data and field feedback to improve adoption and impact.
Our mission is to build a culture of high-impact practice that prepares our teams for every customer interaction, helping them consistently perform at their best, and bringing the Criteo Way of Selling to life with our clients.
Who You Are:Regional strategy & stakeholder alignment - Translate the global mission into a regional narrative, operating model and value proposition
- Partner with Regional Sales, GTM and Enablement leaders to embed practice and coaching in the business rhythm
- Champion practice as core to how sellers prepare, perform and improve
Adoption & change management - Drive buy-in through communications, success stories, incentives and recognition
- Remove adoption barriers: psychological safety, capacity constraints, skepticism on impact
- Equip managers and leaders to make space for practice and reinforce it in their routines
Coach community - Recruit, onboard and train Sales Leaders as Manager Coaches (coaching, role-play, sales frameworks, feedback)
- Set operating rhythms, quality standards and shared resources; monitor coaching quality
- Run monthly regional coach forums; coach directly when needed to stay close to sellers
Seller practice experience - Coordinate accessible practice sessions tied to real customer situations and Criteo Way of Selling skills (discovery, positioning, objection handling)
- Create a safe, seller-owned space for experimentation, focused feedback and clear next steps
- Use feedback and field stories to improve the experience and prove value
Measurement & reporting - Track regional KPIs: coach activation, sessions, participation, adoption, confidence, qualitative feedback
- Build an approach to long-term commercial signals (tagged opportunities, quota/revenue impact)
- Share outcomes, case studies and best practices, while protecting individual confidentiality
Voice of the region - Drive adoption of program workflows, dashboards and AI-enabled tools
- Collect user feedback, spot friction points and turn findings into prioritized recommendations for global owners
- Represent regional needs in quarterly leadership governance forums
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!
The US base salary pay range for this position per year is:
