As our Business Manager, you run the marketing projects and business projects that influence Jiffy's P&L, and you own go-to-market execution for every initiative you carry. Executives bring you an initiative; you hand back an execution-ready plan with full marketing coverage and carry it over the line. You drive AI-led marketing across site, lifecycle, paid, and organic. You are AI-first and marketing-focused, with an e-commerce background. You know how a P&L works and which levers feed it: you contribute the inputs, you do not own the P&L, the forecast or the budget, and you will not spend your days in a spreadsheet. This is a senior individual-contributor seat.
Ownership: The Condition of the Seat

An idea gets approved, and nobody writes the pricing rule, the site copy, the support macro, or the metric that says whether it worked. You take a Project, turn it into documented workflows, then carry the projects that time was meant for. When a project stalls, you do not point at another function. Engineering builds it, Customer Service answers for it. Escalate early. AI output is a draft, never a source. Confidently wrong is worse than slow.

Key Responsibilities
Lifecycle and Promotions

• Design lifecycle flows in our CRM tool as complete specs: segment, trigger, cadence, and the subject line, preview text and body outline for each send.
• Build and run the promotion calendar to the hour for the offers executives approve: early access, store-credit or coupon mechanics, reminder series, last call, and the segment that gets each send.
• Run giveaways and sample programs from spec to readout: insert design, a distribution plan for operations to run, landing pages, targeted sends.

Paid Media and Creative Supply

• Plan and launch paid support for every initiative you carry, inside each line's existing allocation: audiences, creative angle, pacing, measurement.
• Run the weekly creative queue: every email, banner, paid asset and insert has a brief, an owner and a due date. Brief contract designers and the agency, including seasonal photoshoots: seasonal versus evergreen split, product mix, placements, claims.
• AI image and copy tools make your first draft; designers get a refinement job, not a blank page. Check every claim, price and link before it ships.

Site and Go-to-Market Surfaces

• Make the site say what the campaign says: homepage cards, banners, promotions page, pop-ups. Write the requirement so an engineer builds it without a meeting, then confirm it went live.
• Build landing pages, QR-coded inserts and email banners yourself, and feed SEO: high-intent pages, how-to guides, blog and creator content.
• Execute an approved reprice across thousands of variants, and a clean rollback when executive review says so.

Initiative Briefs, Tickets and Business Cases

• Turn an approved initiative into a one-page brief: goal, limits, stop conditions, metrics of record, open items with owners and dates, measured versus inferred.
• Write the Jira tickets as business requirements: problem, what happens today, numbered requirements, acceptance criteria, out of scope. No implementation detail; engineers decide how.
• Harden it: pressure-test the assumptions, get cross-functional commitments in writing, sequence the work, and drive it to done, visible in Jira and Confluence.
• Write the business case when a program should be outsourced: what it costs today, what a vendor would cost, what improves, and the dashboard that shows whether it is working. The relationship owner negotiates and signs; you make the case and build the measurement.

Business Insights and P&L Inputs

• Bring the General Manager sourced P&L inputs: promotion depth and cost, store-credit liability, CAC and ROAS by channel and line, retention and repeat rate, AOV, margin per promotion.
• Own the weekly reads: paid-media efficiency by channel and line, lifecycle performance and deliverability, promotion results, own-brand search share.
• Anything done twice becomes a workflow: a saved query, a reusable prompt, or an agent that sends the result.

Full Marketing Coverage

Every initiative you carry clears this checklist before launch:

• Site: homepage, banners, product and category copy, any targeted surface.
• Lifecycle: Klaviyo segments, flows and sends, email and SMS.
• Paid: Google, Meta, Microsoft Ads and Pinterest, inside each line's existing allocation.
• Organic and SEO.
• Customer Service: macros, FAQs and a briefing for the support team.
• Partner and supplier communications, drafted for the relationship owner.
• Measurement: the metric of record, its source and the continue-or-stop gate, set before launch.

Missing any of these, it is not ready, and saying so early is your job. Four lines (Blanks, Transfers, Print and Stickers) share one website: name the lift a campaign gives the other three and the sales it may pull from them.

Requirements
Basic Qualifications

• Bachelor's degree required.
• 4 to 8 years in e-commerce, growth, business operations, strategy or consulting, or a general-management track, including direct experience working on an e-commerce business.
• Hands-on marketing execution: built at least one triggered lifecycle flow (email or SMS) and run at least one paid campaign. Both, not either. You need not have been a marketer, but you have shipped marketing.
• P&L literacy without ownership: you can read a P&L, name the levers that move revenue and margin, and have supplied promotion, acquisition or retention inputs to whoever owned it.
• Briefed and managed at least one designer, agency or production vendor to a delivered result.
• Written requirements that engineers or an outside vendor built without you in the room.
• Regular use of AI tooling (LLM assistants, agentic tools, automation), with at least one reusable workflow you built.
• Numeric defensibility: given a spreadsheet and a question, you can produce the figure, say where it came from, and what would make it wrong.
• Carried at least one cross-functional project to launch where the delivering teams did not report to you.
• Excellent written communication, including delivering inconvenient news to someone senior in one page.
• Already authorized to work in the United States.
• Able to work hybrid from our Dallas or Irvine office.

Preferred Qualifications

• Direct-to-consumer e-commerce experience with multiple product lines on one site, ideally apparel.
• Working fluency in at least two of: Google, Meta, Microsoft or Pinterest Ads; Klaviyo or a comparable lifecycle platform; Mixpanel or comparable product analytics; SQL.
• Shipped site, landing-page or SEO changes yourself, not through a team.
• Experience at a bootstrapped, profitable, or otherwise resource-disciplined company where nobody was coming to do it for you.

Benefits

The base compensation for this role is expected to range from ($140,000 - $165,000) plus an annual bonus. Actual compensation will be based on a variety of factors, including skills, experience, qualifications, work location, and overall fit for the role.

Total compensation may include base salary, performance-based bonuses, equity, and benefits. Final offers are tailored to each candidate and take into consideration their background and years of experience.

• Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
• Retirement Planning: 401(k)
• Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
• Tools for Success: Choice of MacBook or PC laptop, plus equipment for your onsite setup.
• Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
• Professional Development: Annual stipend to support your learning and career growth.