5-7 years of experience in marketing or sales within consumer packaged goods.
Strong analytical skills to assess promotional tactics.
Excellent communication skills for effective stakeholder engagement.
Proficient in Microsoft Office Suite.
Responsibilities
Achieve annual volume and revenue goals for assigned clients.
Act as the primary contact for all managed brands in the portfolio.
Develop targeted marketing plans specific to military resale customers.
Create sales aids and materials to support field execution.
Build and nurture relationships with military buyers and managers.
Benefits
Opportunity for career growth within the EURPAC organization.
Engaging work environment focused on innovation.
Support for national and international travel opportunities.
Hands-on experience with the military resale system.
Full Job Description
EURPAC MRLG a division of EURPAC Services Inc. has over 60 years of proven success representation consumer packaged goods (CGP) within the complex Military Resale Channel. Providing comprehensive sales and marketing service solutions to our clients. Our process and proprietary technology are designed to deliver success in this unique retail channel. We are looking for a Business Manager in Richmond, Virginia to join our team!
This position will report to the Senior Director of Marketing.
Primary Duties:
Achieve annual client Volume Plan
Achieve annual EURPAC revenue objectives by client, fiduciary responsibility to Eurpac ESOP
Responsible for learning and maintaining intimate knowledge of the military resale system
Be the "Single Point of Contact" for all brands managed in your portfolio for client, field and customer
Develop marketing plans for the military resale customer to maximize:
Distribution
Merchandising
Promotion
Support the field by creating and communicating sales aids/materials to sell marketing plans
Scope: Worldwide
Principal Responsibilities:
Manage marketing efforts of principals to aid Field Sales in the achievement of annual volume goals
Provide sales input relative to the marketing plan for the purpose of achieving annual volume goals
Plan, develop, communicate and evaluate promotions and product introduction for all assigned principals.
Maximize speed to shelf objectives for EURPAC, dist. Setup, sell sheets, allocation goals
Build strong relationships with buyers and assigned principals
Penetrate and build relationships above Buyer and Military manager
Develop, on an as needed basis, category reviews and reclaims for all assigned principals
Assist manufacturers in the development of shelf schematics pertinent to military commissaries
Plan couponing strategies and coordinate distribution
Assist in the development of the most efficient delivery system, including if appropriate, a distributor network
Monitor competitive activities
Assist field sales in maximizing individual or region volume opportunities
Develop and coordinate regional and customer specific marketing plans
DeCA and Exchange specific
Conus and OConus specific
Manage clients' internal systems in relation to promotional planning, trade funds and trading volume goals
Requested special project - ensure all assigned special projects are value added, enhance EURPAC strategies and a reasonable time line is set
Coordinate preparation and maintenance of distribution and pricing in focus
Manage and operate within the established operating and marketing budgets, trade receivables
Create and maintain client scorecard to reflect agreed to objectives of client and EURPAC
Be an industry participant
Special projects and other tasks that may be assigned as needed.
Working Relationships:
Peers and senior leadership both within EURPAC, DeCA and assigned clients
Responsible for managing marketing assistant
Skills Required:
Strong skill set in oversight and direction of promotional tactics and analysis of those tactics
Analytical and communication skills to accurately communicate findings
Microsoft Office Suite (Word, Excel, Access, PowerPoint, Outlook, Internet Explorer)
Willing to travel nationally and internationally as required and approved within budget
Must be willing to relocate
College degree, minimum of a BS degree
Well-Developed interpersonal, organized, multi-tasked, team player, creative, sense of urgency
Knowledge/Exposure to Nielson, IRI or any other 3rd party data base
