Expertise in vendor management and financial oversight
Proficient in Microsoft Office Suite and campaign management tools
Responsibilities
Develop and manage strategic membership and marketing plans
Integrate membership efforts with entity's strategic goals
Market memberships, products, and events effectively
Act as a liaison for members and support committees
Conduct research and data analysis for decision-making
Mentor and coach membership and marketing staff
Perform additional duties as assigned
Benefits
Opportunity for professional development and mentorship
Engagement with diverse member groups
Involvement in strategic decision-making processes
Exposure to various marketing and membership strategies
Light to moderate travel opportunities
Full Job Description
Job Summary/General Purpose of Job
Develop, implement and manage membership strategic direction and marketing plan for all entity offerings. This includes, but is not limited to supervision and coordination of all activities to market entity programs, plans and services, e.g. membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity's website as a membership and marketing strategy.
Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)
Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
Integrate all entity membership and marketing efforts for adherence to entity strategic and long-range plan.
Market membership, products, events, sponsorships and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue.
Serve as member liaison, which may include staffing member committees.
Perform research, data analysis and regular reporting to aid in strategic decision making.
Mentor and coach entity membership & marketing staff.
Other duties as assigned
Required Education, Qualifications, Experience
Bachelor's degree from four-year college or university (or equivalent experience).
Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context.
Proven experience in marketing plan development, administration and evaluation required.
