5+ years of experience in BDR/SDR roles with a proven track record of exceeding quotas
Leadership experience in building and managing BDR/SDR teams
Expertise in developing outbound processes and sales plays from the ground up
Proficient in cold outreach, warm follow-ups, and event-driven sales strategies
Familiarity with CRM systems and AI-powered prospecting tools
Located in NYC and able to work onsite
Responsibilities
Lead and coach a team of BDRs to enhance their skills in various sales techniques
Establish regular team meetings for pipeline reviews and strategy discussions
Foster a culture of accountability and high performance within the team
Design and implement repeatable sales plays based on performance metrics
Oversee event outreach processes, ensuring effective pre- and post-event engagement
Collaborate with Marketing and Sales to convert campaigns into actionable sales strategies
Monitor and report on key performance metrics related to pipeline and conversion rates
Benefits
Access to a large, untapped market with early traction from notable clients
Opportunity to work with an innovative AI-driven product
Significant influence on company direction and growth
Comprehensive benefits including healthcare, flexible PTO, and a 401(k) plan
Hybrid work culture that promotes trust and collaboration
Travel opportunities to industry conferences and customer meetings
Full Job Description
Our business development team is growing fast, and we're looking for a BDR Manager to build the team and pipeline engine behind Strella's next phase of growth.
Reporting to the Head of Growth, you'll lead and coach a team of driven BDRs who create pipeline through outbound, warm-signal follow-up, events, and relationship-building. You'll partner closely with our AEs and Marketing to turn what's working today into repeatable plays, and you'll develop playbook as we scale. What You'll Do Lead and develop the team
Coach the team: Build your reps' skills in cold calling, personalization, objection handling, multi-threading, and in-person networking at events
Set the rhythm: Run biweekly team cadences covering account prioritization, pipeline reviews, messaging, and conversion
Drive accountability: Build a culture of ownership that values speed, quality, experimentation, and consistent execution
Build the playbook and systems
Design repeatable plays: Design and run your plays, track what's working and what isn't, and scale the winners across the team
Quarterback event outreach: Create clear workflows for pre-event prep, on-site outreach, and post-event follow-up
Turn moments into pipeline: Partner with Marketing and Sales to turn campaigns, content, and market moments into BDR-ready plays
Level up the tooling: Improve our routing, dashboards, sequencing, and AI-powered workflows so the team spends its time on the highest-leverage activities
Drive pipeline and collaborate across GTM
Own the numbers: Be accountable for meetings booked and held, qualified pipeline, conversion rates, and which plays are working
Close the loop: Bring field learnings back to the founders, Sales, and Marketing to sharpen our messaging and GTM strategy
Shape our presence in market: Help define how Strella shows up through conferences, executive outreach, and creative campaigns
Who You Are
A player-coach: You love developing reps, and you're still close enough to the work to rewrite a sequence, join a call, or rethink a strategy
A systems builder: You turn ambiguity into clear processes, dashboards, and team habits
Creative and resourceful: You think in plays, signals, and value-driven reasons to reach out
High standards: You care about message quality, rep growth, and pipeline outcomes
Fast-moving: You thrive in a startup where the motion is evolving in real time, and you are excited about building the plane as you fly it
A strong collaborator: You work well with Marketing, and Sales to align on priorities and raise the team's ceiling
What You Bring
A track record of consistently hitting or exceeding quota as a BDR/SDR
Experience as a founding BDR/SDR or in BDR/SDR leadership
Experience building outbound processes and plays from scratch
Comfort running cold outbound, warm-signal follow-up, and event-driven pipeline motions
Fluency with CRM, sequencing, and AI-powered prospecting tools
Based in NYC and able to work from our office
Why Strella
Huge greenfield market and early traction with top logos
An AI-native product that customers rave about
Massive impact: join early and help shape the company
Competitive salary, early equity, healthcare, flexible PTO, and a 401(k)
Hybrid culture with high trust and low ego
Opportunities to travel to conferences and meet key customers
