The
Business Development Manager develops new business to maximize sales, profitability, and market development for the assigned product line. This role will assist with market research and participate in developing market expansion strategies based on industries, competition, and economic environments. This individual will work with all sales channels to introduce assigned products to target markets. Depending on the business group, this individual may be instrumental in securing sales for their product line. The
Business Development Manager will be instrumental in the desired growth of new product strategies into new markets.
Specific Responsibilities:- Lead the development of a sales strategy that will drive sustainable sales growth, profit margin growth, increased customer satisfaction, and increased market share in the group to achieve team sales quota for the product line.
- Develop and execute new sales programs to end users, direct accounts and OEM's as well as promote engineering solutions directly, and/or with sales representatives, to decision makers in our target industries on a daily basis.
- Travel to key accounts and directly assist the sales force, at all levels, in the sale and promotion of products & services; document on-site customer problems and assist sales force in the resolution of those problems. Develop partnering relationships with key accounts by generating and closing project sales. Review project specifications and outline requirements for proposals and alternative proposals and solutions.
- Follow up, prospect, qualify and develop qualified leads and ensure that CRM is efficiently updated.
- Introduces Martin's overall capabilities and technology platforms to customer groups as assigned.
- Develop and execute sales campaigns/promotions, literature and website presence by working with product management, marketing and sales departments.
- Provide field input/feedback on products and applications to support the rapid expansion and profitable growth of the product line and new markets.
- Troubleshoot problem applications and negotiates mutually satisfactory solutions for Martin and customer.
- Develop/perform sales force training (appropriate channels) to assure acceptable levels of expertise in product/service, application, and industry knowledge and provide support to product management team in development and delivery of training. Create brand awareness in the marketplace and educate our target markets as well as employees through presentations and training sessions.
Education, Experience & Training:- Must be bilingual English/French Canadian.
- Bachelors of science in Marketing or Business or Engineering preferred or equivalent work experience
- 3 to 5 years of related sales experience required
- 3 or more years of product training experience required
