Business Development Manager

Forus Inc

• $110K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of experience leading and coaching BDRs or SDRs
  • Proven track record of building effective outbound strategies
  • Strong analytical skills to identify and address performance gaps
  • Experience in structuring fast-paced environments with prospecting playbooks
  • Ability to ramp new hires quickly and manage underperformance
  • High Net Promoter Score (NPS) from former teammates

Responsibilities

  • Build and develop a high-performing team of Business Development Representatives
  • Own and refine the BDR motion across various stages of the sales funnel
  • Set and manage the team's qualified meeting and opportunity targets
  • Ramp new BDRs through live coaching and feedback
  • Recruit and hire exceptional BDR talent as the team grows
  • Utilize CRM and prospecting data to enhance team productivity

Benefits

  • Fully covered medical, vision, and dental insurance
  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody
  • Unlimited paid time off (PTO) and 16 weeks of parental leave
  • 401K plan setup, FSA option, commuter benefits, and DashPass
  • Daily lunch and dinner provided at the office after 6:30 pm
Full Job Description


All full-time roles are in person in New York.

About the role

As Business Development Manager at Forus, you will build the operating system that creates qualified provider opportunities and drives repeatable growth. You will own team performance, prospecting strategy, and coaching, turning inbound interest and outbound outreach into qualified meetings for our Growth team.

You will lead a team of 5-10 Business Development Representatives and define how the team prioritizes accounts, runs outreach, qualifies opportunities, and turns field learnings into stronger prospecting playbooks. This is a hands-on leadership role: you will coach through live scenarios, develop BDRs on your team, define prospecting strategy, and partner with Marketing, Revenue Operations, and Growth to make the team more effective as it scales.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If you join, you will:
  • Build and develop a team of high-performing Business Development Representatives responsible for expanding Forus' provider network, defining the operating rhythm, setting clear expectations, and holding the team accountable for results.
  • Own and refine the BDR motion across segmentation, account prioritization, outreach, qualification, meeting conversion, handoffs, and team effectiveness.
  • Own the team's qualified meeting and opportunity targets, use funnel data to diagnose performance gaps, and drive the changes needed to improve results.
  • Ramp new BDRs and improve performance across the team through live prospecting, call reviews, giving direct feedback, and coaching reps on qualification, objection handling, and maximizing conversion.
  • Recruit, interview, and hire exceptional BDR talent as the team scales.
  • Use CRM and prospecting data to improve account prioritization, territory coverage, lead routing, and ultimately increase team productivity.
We'll be most excited if you have:
  • 2+ years of experience leading and coaching a team of BDRs or SDRs, with a track record of building repeatable outbound motions and delivering against team targets.
  • A track record of developing reps, ramping new hires quickly, and addressing underperformance through direct feedback and effective coaching.
  • Strong analytical judgment, with the ability to diagnose where prospecting and conversion break down and translate those insights into better team performance.
  • Experience bringing structure to a fast-moving environment by building and improving prospecting playbooks, onboarding programs, and inbound and outbound workflows, using CRM, AI, and automation tools to improve team productivity.
  • Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
  • High NPS with your former teammates


This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We're excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with us

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
  • Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.
  • Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.
  • Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.
  • Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.
  • Fight for users. Start with users' realities, not ours. Resist optimizing for internal convenience over user outcomes.

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):
  • Fully covered medical, vision, and dental insurance.
  • Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
  • Unlimited paid time off (PTO) and 16 weeks of parental leave.
  • 401K plan setup, FSA option, commuter benefits, and DashPass.
  • Lunch at the office every day and Dinner at the office after 6:30 pm.


Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.

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