Broadridge

Business Development Director, AdvisorTarget Reach (Hybrid- NYC)

Broadridge$155K — $175K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Broad understanding of the finance industry
  • Minimum of three years of experience in the digital ad space
  • Familiarity with Google ad platforms
  • Experience with client direct, agency and programmatic sales
  • Ability to identify trends and translate them into opportunities

Responsibilities

  • Lead business development efforts with Ad Agencies targeting financial services companies
  • Collaborate with Broadridge sales teams, acting as a Subject Matter Expert on solutions
  • Engage with Ad Networks for integration of AdvisorTarget data
  • Work with publishers to sell targeted advisor segments
  • Develop new data products to expand AdvisorTarget Reach offering

Benefits

  • Comprehensive health and wellness benefits
  • Work-life balance support
  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment
  • Access to resources of a large public company
Full Job Description
AdvisorTarget Reach (AT Reach) is a digital paid media solution targeting Financial Professionals and Individual Investors / Shareholders. We have access to unique data sets that enable AT Reach to hyper target audiences and investors based on personas, demographics and investment holdings, among other criteria. Our campaigns limit impression waste and have demonstrated performance with significantly higher click-through rates than industry averages. Our clients are some of the largest Asset Managers, Wealth Managers and Corporations, that seek a data-based, differentiated solution to market their products and to communicate with their shareholders. We are looking for a high-energy and self-motivated individual to join our team, someone who can represent AT Reach to the marketplace and our internal partners. You will need to be able to thrive in a fast moving business, one where direction will be provided yet an ability to work independently will be required. Our team is lean and nimble. We are a small, fast growing business within a large public company, providing us with ample resources to meet our growth objectives. We work hard, have fun and respect one another's work life balance. The Role: The Director - Business Development for AdvisorTarget Reach will be responsible for engaging with Ad Agencies that represent our target clientele and for collaborating with Broadridge sales teams that engage with buyers in our target markets. More specifically, this role will be responsible for the following: - Lead business development efforts with Ad Agencies that represent asset managers, wealth managers, brokerages, the investor relations departments of public companies and any other financial services companies. - Collaborate with Broadridge sales teams that work directly with our target markets, serving as a Subject Matter Expert (SME) to help present our unique solution, describe the benefits and close the business. - Lead biz dev efforts with Ad Networks for the commercial use and integration of AdvisorTarget data. - Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors - Develop new data products to bring to market as to expand AdvisorTarget Reach offering Skills & Experience Include: - Broad understanding of the finance industry - Experience with client direct, agency and programmatic sales - Desire to continually educate oneself on the industries we serve, identify trends and translate them into opportunities for our solutions - Team player while succeeding in a self-sufficient work environment Requirements: - Minimum of three years of experience in the digital ad space - Familiar with Google ad platforms Compensation Range: The salary range for this position is between $155,000.00- $175,000.00 USD. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education. Bonus Eligibility: Bonus Eligible Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role. #LI-CS2

About Broadridge

Broadridge Financial Solutions, Inc. is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. With over 10,000 associates in 18 countries, Broadridge delivers the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. Broadridge is the leading provider of proxy services, handling more than 50% of the shares voted at the annual meetings of S&P 500 companies. The company also provides transaction processing services for fixed income, equity, and mutual funds, as well as technology solutions for wealth management.
Learn more about Broadridge
Size
13,704 employees
Market Cap
$15.9 billion
Industry
Net Income
$518.8 million
Founded
1962
5 Year Trend
+6.6%
Revenue
$4.6 billion
NASDAQ

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