Director of Sales (Senior Living)

Discovery Senior Living

$120K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
  • Minimum 2 years of sales and marketing experience, preferably in senior living or healthcare
  • Proven record of achieving sales targets
  • Proficiency with Microsoft Office and CRM systems
  • Strong communication and relationship-building skills
  • Excellent organizational skills and ability to manage multiple priorities
  • Compassionate approach with a resident- and family-first mindset

Responsibilities

  • Lead community sales efforts to meet occupancy and revenue goals
  • Execute the company's Sales Playbook, covering all sales facets
  • Build and maintain referral networks through outreach and presentations
  • Manage inquiries from lead sources with timely and professional responses
  • Conduct personalized tours and discovery meetings with prospects
  • Maintain accurate CRM data for lead tracking and performance metrics
  • Plan and execute marketing initiatives and sales events
  • Conduct competitive market analysis to inform pricing and strategy
  • Collaborate with teams to ensure a smooth move-in experience
  • Prepare sales reports and monitor KPIs for occupancy targets

Benefits

  • Comprehensive benefits package including medical, dental, and vision
  • Early access to earned wages before payday
  • Flexible scheduling options
  • Paid time off and holidays
  • 401(K) with employer match
  • Paid training
  • Opportunities for growth and advancement
  • Meals and uniforms
  • Employee Assistance Program
Full Job Description
Director of Sales, you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You'll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights:
  • Status: Full Time
  • Schedule: 9:00am-5:00pm, Monday-Friday; some Saturdays
  • Location: Fully on-site - Brooklyn, NY
  • Compensation: $120,000 base + commission

What You'll Do:

  • Execute all facets of the company's Sales Playbook, including discovery, tours, follow-up, objections, and closing
  • Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
  • Build, nurture, and maintain referral networks through external outreach, presentations, and business development
  • Manage inquiries from all lead sources, providing timely responses and professional follow-up
  • Conduct personalized tours and discovery meetings to connect with prospective residents and families
  • Maintain accurate CRM data to track leads, activity, and conversion metrics
  • Plan and execute community marketing initiatives and sales events to drive qualified leads
  • Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
  • Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
  • Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
  • Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
  • Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications:
  • Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
  • Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
  • Proven record of achieving sales targets and occupancy goals
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience using CRM systems to manage leads and track performance
  • Strong communication, presentation, and relationship-building skills
  • Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
  • Professional, compassionate approach with a resident- and family-first mindset
  • Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)

Why Join Us?
  • Enjoy a comprehensive benefits package - medical, dental, vision, PTO, 401(k) and more for eligible positions
  • Thrive in a purpose-driven environment that puts residents first
  • Join a collaborative, supportive leadership team that values your voice
  • Build meaningful connections and create lasting impact for residents and their loved ones

Benefits You'll Enjoy:
  • Competitive wages
  • Early access to earned wages before payday!
  • Flexible scheduling options with full-time and part-time hours
  • Paid time off and Holidays (full-time)
  • Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
  • 401(K) with employer match
  • Paid training
  • Opportunities for growth and advancement
  • Meals and uniforms
  • Employee Assistance Program

JOB CODE: 1008762

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