Bachelor's degree in business or marketing-related field
5+ years of experience in sales or marketing within target industries
Knowledge of key industries like mining, water treatment, and food & beverage
Proven ability to analyze data and trends for actionable insights
Strong Microsoft Office skills, including Excel and Power BI
Responsibilities
Design and execute vertical market programs for identified growth industries
Lead and coordinate marketing initiatives to boost market share
Develop sales enablement tools and training resources in collaboration with other departments
Work across functions to create effective marketing strategies and lead generation
Engage in industry associations and trade shows for networking
Enhance digital landing pages to optimize communications with target customers
Analyze company performance and develop actionable sales plans
Benefits
Opportunities for professional growth and development
Collaborative work environment
Engagement in key industry events and trade shows
Flexible working arrangements
Access to cutting-edge tools and resources for marketing and sales support
Full Job Description
Business Development and Industry Marketing Manager
SCOPE OF RESPONSIBILITY
Design the strategy and drive the execution of target vertical market programs within the key strategically identified growth industries. Current focus industries include Food & Beverage, aggregate, cement, and mining, primary metals and metals mining, pulp & Paper, Chemical & Petrochemicals, and water and wastewater treatment. Also responsible for identifying and driving emerging markets such as warehouse & logistics, Automotive and EV, Semiconductor, Life Sciences and Pharmaceutical.
C to C - Concept to commercialization process that helps sales field teams drive revenue, gross profit, and operating profit growth in select vertical markets
JOB DUTIES
Stay current with market trends, key industry investments and maintain market knowledge of focus industries
Coordinate and lead marketing programs, and customer campaigns with goals of increasing Applied's market share and segment leadership in the industry
Create and drive sales enableme nt tools, training and marketing collateral jointly with other departments to support overall field sales execution.
Collaborate cross-functionally with product management, digital, corporate communications, sales, supply chain and manufacturers to create best-in-class targeted marketing and lead generation.
Participate in aligned associations and trade shows with the key industries.
Manage jointly with other industry managers the updating and enhancement of Applied's digital landing pages to help drive messaging and targeted customers.
Proactive analysis and review of company performance in key vertical markets. Leverage internal and external data analysis in the development of actionable plans to achieve the company's sales, margin and overall profitability goals.
Serve as subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity
Interacts with sales leadership and outside sales team, including strategic accounts sales team, to provide expertise and guidance on growth opportunities
Direct customer interaction to identify opportunities for increased sales and to support sales team during presentations and proposals
Work directly with suppliers in the planning, negotiation and evaluation of new products and services in conjunction with the product management team. Assist in the inventory planning for the US Service Center network.
Manages development, production and distribution of promotional & collateral materials to support sales and marketing programs, i.e., sell sheets, trade shows, training materials
Provide post-event reports, analysis, and status reports on industry performance and ROI metrics
JOB REQUIREMENTS
Bachelor's degree in business or sales and marketing-related focus
5 + years of sales or marketing-related work experience, specifically within target industries preferred
Knowledge and or experience in key industries such as aggregate, cement, and mining, metals mining, water, and wastewater treatment
Proven results in analyzing data and trends to create relevant and actionable business insights
Strong Microsoft skills, including spreadsheet management, pivot tables, Power BI, PowerPoint, and Word
