The PNC Financial Services Group, Inc

Business Analytics Manager - Marketing & Customer Analytics

Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in data management, data governance, or related fields
  • 3+ years of leadership experience, managing cross-functional efforts
  • Strong knowledge of data governance, controls, and metadata practices
  • Experience in regulated environments and enterprise governance processes
  • Familiarity with collaboration tools like Jira, Confluence, and Python

Responsibilities

  • Lead a team to prepare the Marketing Communications Data Domain for launch
  • Define and maintain domain data universe and standards
  • Establish governance rules for data usage and applications
  • Implement controls in collaboration with Risk and Data Domain Management
  • Drive standards for metadata, documentation, and issue management
  • Partner with various departments to align on data requirements
  • Translate business needs into actionable plans and stakeholder updates

Benefits

  • Comprehensive medical, dental, and vision coverage
  • 401(k) plan with company match
  • Paid time off including maternity/parental leave and up to 25 vacation days
  • Educational assistance with programs fully funded in select areas
  • Robust wellness program with financial incentives
Full Job Description

Position Overview

As a Business Analytics Manager within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh or Philadelphia, PA, Wilmington, DE, Cleveland, OH or Tysons Corner, VA.

Role Overview:

PNC is seeking a leader to stand up and operationalize the Marketing Communications Data Domain for the organization. This role will be responsible for driving year-end go-live readiness by defining the data universe, establishing rules for applications and systems of records, implementing required controls, and building a sustainable governance model. The ideal candidate combines strong data governance and delivery experience with the ability to lead cross-functional work across marketing, line of business, technology, and risk partners.

Key Responsibilities:

• Lead a team of analysts to setup and go-live readiness for the Marketing Communications Data Domain.
• Define and maintain the domain data universe, including scope, ownership, critical data elements, and supporting standards.
• Establish governance rules for applications, systems of records, data usage, and related processes.
• Implement and maintain required controls in partnership with Risk, Data Domain Management, and control owners.
• Drive standards for metadata, documentation, issue management, and process consistency.
• Partner across Marketing, Product, Technology, Analytics, and Risk to align requirements, resolve issues, and support domain adoption.
• Translate business and control requirements into clear plans, milestones, and stakeholder updates.
• Lead team operations supporting governance, documentation, workflow management, and execution discipline
• Manage BAU/ad-hoc data pipelines and transition into the production environment within the Data Domain


Preferred Skills and Experience:

• 5+ years of experience in data management, data governance, data engineering, or a related field.
• 3+ years of leadership experience, including managing cross-functional work and driving execution through others.
• Experience leading governance, controls, or data operating model initiatives in a complex or highly regulated environment.
• Strong understanding of data governance, metadata, lineage, controls, issue management, and data quality practices.
• Experience working with enterprise governance processes, critical data elements, and domain-based data management concepts.
• Familiarity with tools used for workflow, documentation, controls, and collaboration, such as Jira, Confluence, Archer, GitHub/Co-Pilot, Python and SharePoint.
• Strong communication, stakeholder management, and structured problem-solving skills.

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description
  • Manages the development, implementation and support of business analytics initiatives and projects. Leads a team of Business Analytics Consultants and may manage managers.
  • Identifying, sizing, planning and prioritizing opportunities for processes or performance management through analytics.
  • Assessing the scope and resources required of various analytics projects to define necessary resources.
  • Manage key performance metrics and communicate operational challenges.
  • Monitoring and communicating key performance metrics and operational challenges.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:

  • Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
  • Live the Values - Role models our values with transparency and courage.
  • Enable Change - Takes action to drive change and innovation that will transform our business.
  • Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
  • Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAnalytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

CompetenciesAnalytical Thinking, Business Analytics, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies, Organizational Savvy and Politics

Work ExperienceRoles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. At least 3 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

EducationBachelors

CertificationsNo Required Certification(s)

LicensesNo Required License(s)

Pay Transparency

Base Salary: $100,100.00 – $204,490.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 06/22/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visitpncthrive.com.

About The PNC Financial Services Group, Inc

PNC is a financial service company providing bank deposit products and services to its community. The company assets (as of December 31, 2011) of approximately $271.2 billion. PNC operations include a regional banking franchise operating primarily in nineteen states and the District of Columbia with more than 2,700 branches, online and mobile services together with 7,400 ATM machines, specialized financial businesses serving companies and government entities, and asset management and processing businesses.

The PNC Financial Services Group, Inc Careers

Join the vibrant team at The PNC Financial Services Group, Inc, a leader in financial services and a beacon of innovation and professional excellence. At PNC, we are committed to fostering a workplace where every team member can thrive and contribute to our collective success.

Work You’ll Do

Embark on a career with PNC and be part of a company that values diversity, leadership, and professional growth. Our team is dedicated to helping individuals and communities thrive by living our values and demonstrating our commitment to performance and integrity.

Explore Job Opportunities and Internships

Whether you're starting your career or looking to make a change, PNC offers a range of job opportunities and internships that will harness your skills and ignite your passion for financial services. From entry-level positions to leadership roles, PNC is hiring across various departments, ensuring a place for every talent and ambition.

Innovate and Lead

At PNC, innovation and leadership go hand in hand. Join us at the forefront of financial services, where your ideas can lead to better customer solutions and enhanced operational efficiency. Our culture encourages curiosity and initiative, allowing you to take your career to new heights through continuous learning and leadership opportunities.

Develop Your Career

PNC is not just a company; it's a place where you can shape your future. With robust training programs, including diversity training and professional development courses, we prepare our employees for sustained success. Career growth at PNC is supported by our commitment to mentorship and development, helping you build a rewarding career filled with exciting challenges and opportunities.

Benefits and Culture

Choosing to work at PNC means you value a culture that promotes mutual respect and teamwork. We offer competitive benefits that support the health, well-being, and financial security of our employees and their families. At PNC, we understand that our success as a company depends on the health, happiness, and productivity of our team members.

Networking and Professional Development

Advance your career through PNC’s vast networking opportunities. Connect with leaders and peers within the company through various events, training sessions, and community programs. Our commitment to professional growth is evident in our proactive approach to networking and development, helping you build meaningful connections and enhance your career trajectory.

Join Our Team

Ready to make a significant impact? Explore the current openings at The PNC Financial Services Group, Inc and find the position that matches your skills and interests. We are looking for passionate, driven, and creative team players who are ready to take the next step in their careers.

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Keep up to date with the latest from PNC Careers by subscribing to our job alert emails. Tailor your subscription to receive updates that align with your career interests and get insider tips that can help you during the interview and resume submission processes.

Explore, Innovate, Grow with PNC

At The PNC Financial Services Group, Inc, your career is what you make it. Join us and discover how your unique talents can be honed and appreciated in an environment that fosters professional and personal growth. Let’s build the future of financial services together.

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Learn more about The PNC Financial Services Group, Inc
Size
57,668 employees
Market Cap
$62.6 billion
Industry
Net Income
$7.5 billion
Founded
1845
5 Year Trend
+2.9%
NASDAQ

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