About the roleA health benefits broker's job is to be a trusted advisor and advocate for their clients. Rippling helps them do it better: 95% of brokers say renewals are as easy or easier on Rippling.
Rippling has a real edge here. Our platform connects benefits, payroll, HR, IT, and PEO in one system, so brokers can move clients from tech to PEO without a rip-and-replace. It gives them something to talk about at renewal besides price.
We need a
Broker Marketing Lead to own that story and turn it into more pipeline. This is a vital role as Broker is the largest channel team with significant growth. You'll set the strategy for the Broker channel and lead a team of three, and you'll also own work yourself as a player/coach.
What you will do- Own the Broker marketing strategy. Set the plan, the priorities, and the metrics. Be the marketing voice for the channel with Sales, RevOps, Product, and Partner Success.
- Sharpen the message. Turn our platform advantage into pitch decks, battlecards, one-pagers, and objection guides that sales teams use. Use win/loss data, Gong calls, and partner feedback to keep it current.
- Build more content around the partner journey. Partnering with the National Marketing manager to uplevel content from first awareness to first referral to repeat referrals. That means thought leadership, first call deck, case studies, partner spotlights, and nurture programs.
- Support demand gen. Partner with Demand Gen manager who develops campaigns, channel mix, and attribution. Build an account-based program for high-value firms and always on repeatable motion.
- Elevate field marketing. Partner with Field Marketer who owns strategy and execution for conferences, lunch and learns, and hosted events that are planned with Sales by territory, and tied to pipeline.
- Lead the Partner Advisory Board. Bring brokers together to shape product and strategy, and build a community that advocates for us.
- Lead and stay hands-on. Lead and develop a team of three, while taking on key projects directly.
What success looks like- Growth in active referring partners and repeat referrals
- Better conversion from first meeting to qualified partner
- Measurable pipeline contribution from marketing programs
- A field team that actually uses the messaging and content you build
- A clear measurement framework that Sales, RevOps, and Marketing all trust
What you will need- 7+ years of B2B SaaS marketing, including 2+ years managing people
- Experience marketing to brokers, accountants, HR advisors, or other professional services firms
- Experience building partner, channel, or ecosystem marketing programs
- Hands-on range across demand gen, product marketing, content, and field
- Comfort with funnel metrics, attribution, and CRM/MAP tools
- Strong positioning skills. You can explain a complex platform to finance and HR buyers in plain terms.
- A track record of hiring and developing good people
- A habit of working well across teams without needing formal authority
- Comfort building systems while running programs
- Nice to have: Experience in benefits, PEO, or HR services, or familiarity with broker industry
Additional InformationThis role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
178,000 - 223,000 USD per year (US Tier 1)
