Position Description
Position: Brand Strategy & Creative Production Manager
Employer: Vitamin Angels
Department: Marketing & Communications
Location: Remote anywhere in the continental U.S.
Salary Range: $80,000-$95,000
Role or Purpose of Position
The Brand Strategy and Creative Production Manager is an important brand and creative leadership role, owning the connective tissue between strategy, brand, narrative, content, creative, campaigns, and performance.
The Brand Strategy and Creative Production Manager is responsible for strengthening and advancing Vitamin Angels' enterprise-wide brand through a clear, compelling, and differentiated brand identity-and translating that narrative into high-quality content, creative, and marketing and communications experiences across audiences and channels. This role serves as a strategic brand leader and creative integrator, connecting organizational strategy to how Vitamin Angels presents itself to the world. The Brand Strategy and Creative Production Manager leads the department-wide editorial strategy, plan, and calendar, working collaboratively with functional leads and stakeholders from across the organization to build an integrated and impactful editorial calendar. Working closely with the VP of Marketing & Communications, marketing operations manager, functional area leads, and key stakeholders across the organization, the Brand Strategy and Creative Production Manager will help the organization define and evolve Vitamin Angels' enterprise brand, positioning, messaging tools, visual identity, voice, and creative standards.
The Brand Strategy and Creative Production Manager will oversee all creative contractors and partner closely with other functional areas within Marketing and Communications, includingDigital Marketing, Communications, and Operations as well as functions outside the department including Development and Information Technology, to deliver socialize and govern integrated, omnichannel materials that build awareness, deepen engagement, mobilize resources, and advance Vitamin Angels' mission. The role will lead the strategy, development, production, and governance of enterprise-level content and creative production, ensuring that materials are compelling, consistent, audience-centered, strategic, and aligned with organizational and functional unit priorities.
Major Duties and Responsibilities
Brand Strategy & Enterprise Narrative
• Lead the development and ongoing evolution of Vitamin Angels' brand in partnership with the VP of Marketing & Communications, various MarCom functions, and cross-functional stakeholders.
• Develop systems and tools that establish, articulate and govern the brand. Allowing a diverse set of stakeholders from inside and outside the organization to clearly articulate who Vitamin Angels is, why its work matters, the change it seeks to create, how it works, and the distinctive value it brings to global health and nutrition.
• Translate organizational strategy and priorities into a compelling brand platform that can be consistently understood and expressed across audiences, channels, and markets.
• Establish and evolve Vitamin Angels' identity: voice, tone, visual identity, tagline, logo usage, messaging tools, and other core elements of the brand.
• Work with Communications unit to establish messaging architecture that provides a clear framework for communicating with diverse audiences, including donors, foundations, corporate partners, technical audiences, policymakers, employees, and the public. While this role will work with others (Communications, Sr. leadership, contract writers, etc.) towrite the messaging, the role is responsible for identifying, project managing, socializing, and governing the messaging tools necessary to ensure our diverse set of stakeholders have what they need to effectively communicate about the organization.
• Manage Intellectual Property and work with VP, Marketing and Communications and legal to protect and maintain the organizations visual and owned identity.
• Ensure the brand is differentiated, relevant, credible, emotionally resonant, and consistently connected to evidence and organizational impact.
• Serve as a strategic brand advisor to, help stakeholders translate organizational priorities into effective communications.
Brand Systems, Tools, & Governance
• Develop, maintain, and govern enterprise-wide brand tools that enable consistent and effective expression of the Vitamin Angels brand.
• Oversee organizational presentations, corporate overviews, key messages, talking points, templates, campaign toolkits, brand guidance, and other core communications materials.
• Establish clear processes for brand governance, review, approval, and quality control across the organization.
• Build internal understanding, adoption, and advocacy of the brand through training, guidance, presentations, and ongoing socialization.
• Partner with teams across Vitamin Angels to ensure brand standards are practical, accessible, and consistently applied.
• Identify opportunities to strengthen brand integration across organizational touchpoints and stakeholder experiences.
Content & Creative Strategy
• Lead enterprise content and creative strategy, ensuring that content and creative work are grounded in the enterprise narrative, brand strategy, audience insights, and organizational priorities.
• Oversee the development of compelling stories, campaigns, visual assets, video, presentations, digital content, and other creative expressions of the brand.
• Establish editorial standards, creative principles, channel roles, content calendars, workflows, and production processes that support high-quality and efficient execution.
• Work with functional units (Communications and Digital Marketing) to ensure content is tailored appropriately to different audience needs while maintaining a consistent and recognizable Vitamin Angels brand.
• Partner with Digital Marketing and Communications functions to develop integrated, end-to-end creative campaigns across paid, owned, earned, and shared channels.
• Translate complex global health and nutrition issues into clear, accessible, compelling narratives for mass audiences, foundations, corporate partners, technical audiences, and other stakeholders.
• Balance strategic storytelling with evidence-based communications, ensuring that creative work is both emotionally engaging and technically credible.
Creative Production & Agency Management
• Lead the creative production process from strategic brief through concept development, production, review, delivery, and evaluation.
• Establish creative briefs and production standards that clarify objectives, audiences, messages, deliverables, timelines, budgets, and measures of success.
• Oversee external creative agencies, freelancers, photographers, videographers, designers, and other production partners as needed.
• Work with Digital Marketing and Communications and across the organization to ensure external partners understand and appropriately apply Vitamin Angels' brand strategy, narrative, and creative standards.
• Manage production priorities, resources, timelines, budgets, and competing organizational needs.
• Build scalable production processes that enable the organization to produce high-quality work efficiently, quickly, and consistently.
• Identify opportunities to leverage existing content and creative assets-including photography, video, and other B-roll/A-roll-to maximize value and extend the life of investments.
• Manage asset collection process and standards, ensuring raw creative assets (photography, videography) are collected with both high ethical standards and efficiency.
• Develop and uphold processes for informed consent, working with Marketing Operations and legal team to ensure raw assets are consented for broad use across marketing and donor applications. Omnichannel Campaign Development
• Work collaboratively with Digital Marketing and Communications to create integrated campaigns that move audiences from awareness to engagement and action.
• Oversee the development of core multi-channel multi-audience campaigns.
• Develop creative platforms and campaign concepts that can be adapted across digital, social, video, email, presentations, events, fundraising, partnership, and other channels.
• Ensure campaign content is designed for the specific behaviors, motivations, and information needs of different audiences.
• Create cohesive campaign experiences that strengthen brand recognition while supporting specific objectives such as donor acquisition, fundraising, partnership development, advocacy, awareness, and engagement.
• Help establish repeatable campaign frameworks that enable Vitamin Angels to move efficiently from strategy to concept to production to activation.
Editorial Strategy & Content Planning
• Own and manage the department-wide editorial calendar, aligning content priorities, campaigns, organizational moments, fundraising activities, partner activations, and key external opportunities.
• Work with other functional units (Digital Marketing and Communications) to solicit input to the department-wide editorial calendar to ensure integrated and impactful marketing across all owned and earned platforms.
• Establish processes that improve coordination, visibility, prioritization, and timely delivery of marketing and communications activities across teams.
• Ensure editorial planning is informed by audience needs, organizational priorities, campaign objectives, and available channels.
• Evaluate channel effectiveness and determine the right mix of paid, earned, owned, partner, and experiential opportunities for each campaign.
• Ensure offline and online experiences are strategically integrated and consistently reflect Vitamin Angels' brand and messaging.
Analytics, Testing, & Performance Management
• Contribute to department-wide analytics program (owned by Director of Digital Marketing) building and contributing marketing analytics that provide actionable insights into campaign, channel, audience, and partnership performance.
• Translate data and analytics into clear recommendations that improve marketing effectiveness, audience engagement, fundraising outcomes, and return on investment.
• Regularly communicate campaign performance, insights, and recommendations to Marketing & Communications team, senior leadership and cross-functional stakeholders.
Level of Decision-Making
Within the bounds of Vitamin Angels' mission, values and policies, and sound professional practices, the Brand Strategy and Creative Production Manager has the discretion to use independent judgment to make decisions of significant consequence that affect Vitamin Angels' clients, partners, and employees.
Organizational Relationships
Vitamin Angels operates under a collaborative, matrix management model. The Brand Strategy and Creative Production Manager establishes their own daily work priorities and ensures that all responsibilities are conducted consistent with accepted best practices, sound professional judgment and within established schedule and budget.
Reports to:
VP, Marketing & Communications
Supervises:
• No direct reports. Manages internal and external creative resources including consultants (graphic design, videography, writing)
Primary working relationships:
• Functional unit leads (digital marketing and communications)
• Marketing Operations Manager
• Contacts from departments across the organization (Development, Programs, IT, Finance)
Travel required:
International and domestic, as needed.
Qualifications and Skills (Required and Preferred)
Required:
• 7+ years of progressive experience in brand strategy, integrated marketing, creative development, communications, advertising, or a related field.
• Demonstrated experience developing and evolving an enterprise or organizational brand, including narrative, positioning, messaging, visual identity, and brand standards.
• Experience communicating with philanthropic, corporate, foundation, scientific, and mass-market audiences.
• Proven ability to translate complex organizational strategies or ideas into clear, compelling narratives and creative platforms.
• Significant experience leading integrated, omnichannel campaigns across multiple audiences and channels.
• Experience managing creative production, agencies, vendors, budgets, timelines, and complex workflows.
• Experience with the Adobe creative suite and fluency in visual design.
• Strong understanding of digital, social, video, content, and emerging marketing channels.
• Experience using analytics, audience insights, testing, and performance data to inform creative and marketing decisions.
• Excellent strategic, creative, editorial, direction and project-management skills.
• Exceptional written and verbal communication skills, with the ability to communicate effectively w
