Brand Marketing Manager - RTD

Job Req ID: 107830

Job Type: Full-time

Work Category: Hybrid Telecommute (Dallas, TX and Modesto, CA) and Remote (Chicago, IL and NYC, NY)

Application Close Date: 12/31/2026

Sponsorship: Not Available

Compensation: $124,800 - $187,200

Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite) or Chicago, IL (Remote) or New York City, NY (Remote)

A Taste of What You'll Do

Bring your passion for brand building, consumer insights, and the evolving Ready-to-Drink space to a role where you can make a meaningful impact. As a Brand Marketing Manager supporting RTD brands, you'll help shape and execute marketing strategies that strengthen brand equity, engage consumers, and deliver profitable growth.

You'll partner across the organization and with external agencies to bring integrated marketing plans to life, spanning creative development, media, commerce, experiential activations, social content, partnerships, and customer programming. You'll translate consumer, category, competitive, and business insights into clear recommendations while helping ensure every touchpoint aligns with the brand strategy and resonates with our target consumers.

You'll own key elements of business reviews, brand planning, agency management, measurement and learning, and go-to-market execution. Using strong analytical and financial acumen, you'll evaluate performance, identify opportunities, manage budgets, and recommend marketing mix decisions that balance short-term business results with long-term brand health.

This is an opportunity to collaborate with sales, distributors, retailers, agencies, and cross-functional partners while continuing to strengthen your expertise in RTD, beer, and spirits marketing.

What You'll Need

• Master's degree plus 3 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master's degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer industry.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master's degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.
• Experience Managing a P&L; experience working in an agile environment; solid understanding of 3-tier distribution system; ability to prioritize tasks and guide team in effective delivery of projects; knows how and when to escalate for Sr manager/director feedback; and exceptional organization and project management skills, including experience managing complex project lists, priorities, and budgets with a focus on building brand equity.
• Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation; solid understanding of media channel strategies and tactics including TV, social, digital.
• Experience training and developing Jr level brand marketers in executing brand and organizational objectives; trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights; and demonstrates a genuine desire and passion for the alcohol industry.

To view the full job description, please click here.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.