Brand Marketing Manager
About the Role
Essity Health and Medical Solutions is seeking a strategic, data-driven Brand Marketing Manager to lead the US Orthopedics portfolio for a leading orthopedics brand. This role will translate market, customer, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth in the United States.
The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to build clear product narratives that resonate across clinicians, DME/HME customers, consumers, and internal stakeholders.
Preferred location: Charlotte, NC.
We’re looking for someone who embodies our values, is comfortable challenging the status quo, and brings curiosity, pace, and a continuous improvement mindset to the work. If this sounds like you, we’d love to talk.
What You Will Do
- Develop and execute go-to-market strategies for the US Orthopedics portfolio, ensuring alignment across Sales, Clinical, Education, Market Access, Operations, and global partners.
- Translate market, competitive, customer, clinician, and consumer insights into actionable portfolio strategies and growth opportunities.
- Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
- Manage the Orthopedics product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
- Partner cross-functionally to identify clinical evidence needs and support the development of claims, messaging, and educational materials.
- Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
- Monitor business performance, competitive activity, and market dynamics to inform recommendations and decision-making.
- Build strong relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
- Develop sales and customer-facing tools that support launch readiness, education, and commercial execution.
- Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.
Who You Are
Required education and experience:
- Bachelor’s degree, required.
- 2+ years of experience in brand management, product marketing, or product management; healthcare or medical device experience preferred.
- Strong analytical skills with the ability to translate data and insights into clear recommendations.
- Commercial and financial acumen, including experience managing budgets and evaluating business performance.
- Excellent communication, storytelling, and presentation skills.
- Strong cross-functional leadership skills with the ability to influence without direct authority.
- Self-starter with a proactive, solutions-oriented mindset and ability to manage multiple priorities.
- Proficiency in Microsoft Word, Excel, and PowerPoint.
- Ability to travel up to 20%.
What We Can Offer You
At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Compensation and Benefits:
Expected Compensation
Competitive annual salary + annual incentive bonus + benefits
Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.
Along with competitive pay you will be eligible for the following benefits:
- United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
- Wellness program provided through Rally
- Healthcare and Dependent Care Flexible Spending Accounts (FSA)
- 401(k) with employer match and annual employer base contribution
- Company paid Basic Life, AD&D, short-term and long-term disability insurance
- Employee Assistance Program
- PTO offering with Paid Holidays
- Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
- Employee discounts program
- Scholarship program for children of Essity employees.
Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards
Additional Information
Application End Date:
