Brand Marketing Manager | Biossance Why be a Brand Marketing Manager at THG Beauty? Biossance is a pioneering clean beauty brand built on biotechnology, efficacy, and sustainability. Powered by sugarcane-derived squalane and cutting-edge science, Biossance delivers high-performance skincare that's safe for people and the planet. Available at Sephora and leading global retailers, Biossance continues to drive innovation within prestige skincare - where Beauty Meets Biotech.
The Senior Brand Manager turns Biossance's brand and product priorities into integrated campaigns that are delivered with clarity, consistency, and impact. Working in close partnership with the VP of Marketing, this person translates strategic direction into actionable go-to-market plans and leads execution across product launches, retail moments, and cultural activations.
This is a high-ownership role for a proactive, organized marketer who can bring cross-functional partners together, anticipate needs, and keep complex work moving. The right person will exercise sound judgment, bring forward recommendations, and take initiative within the agreed strategy and priorities.
You'll partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, Operations, and external agencies. You'll also manage Biossance's strategic nonprofit partnership with Oceana, coordinating relevant campaign storytelling and activations.
As Brand Marketing Manager , you'll: Go-To-Market Planning & Campaign Execution - Translate brand and product strategy into campaign briefs, messaging frameworks, channel plans, timelines, and execution roadmaps.
- Lead day-to-day execution of priority product launches, seasonal moments, and retail activations from planning through post-campaign review.
- Coordinate cross-channel storytelling across PR, social, influencer, retail, and digital channels, ensuring teams are aligned on campaign direction and deliverables.
- Develop go-to-market decks, content calendars, and campaign materials that provide partners with clear direction.
- Bring forward recommendations to strengthen campaign execution and consumer engagement.
- Flag risks and dependencies early, resolve issues where possible, and escalate decisions with proposed solutions.
PR, Partnerships & Cultural Activations - Manage the day-to-day relationship with PR agency partners, providing clear direction, priorities, and feedback.
- Coordinate earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns.
- Support the planning and execution of experiential programs and cultural activations that strengthen brand visibility and consumer engagement.
- Manage Biossance's partnership with Oceana, including annual programming, campaign integration, event activations, and cross-functional coordination.
- Ensure the brand's sustainability commitments and nonprofit initiatives are integrated authentically into relevant marketing storytelling.
Cross-Functional Partnership - Lead cross-functional campaign workstreams through influence, creating clarity on plans, owners, decisions, and deadlines.
- Partner with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and Operations to deliver coordinated work.
- Serve as the day-to-day point person who keeps partners informed, follows through on decisions, and maintains momentum across teams.
- Coordinate with International markets to support consistent global campaigns while enabling thoughtful local adaptation.
- Manage campaign timelines, approvals, deliverables, and budgets to ensure high-quality work is delivered on time.
- Present campaign plans, progress, and performance takeaways to the VP of Marketing and other senior partners.
Performance & Optimization - Establish campaign objectives and KPIs in partnership with the VP of Marketing and channel leads.
- Track campaign performance across channels and summarize key learnings and opportunities.
- Support budget management and ROI tracking to help the team understand how marketing investments are performing.
- Use campaign results and partner feedback to recommend practical improvements to future execution.
What skills and experience do I need for this role? - 7+ years of relevant experience in brand or integrated marketing, ideally in beauty, skincare, or lifestyle.
- Experience translating brand or product direction into go-to-market plans and delivering integrated campaigns from planning through execution and evaluation.
- A track record of independently managing complex, cross-functional campaigns and driving work forward through influence, including with partners who do not report directly to you.
- A proactive, self-directed approach: you anticipate what is needed, bring forward recommendations, follow through, and keep work moving without relying on detailed day-to-day direction.
- Experience managing PR agencies, creative partners, or other external vendors.
- Experience supporting partnerships, experiential marketing, or purpose-driven brand initiatives.
- Understanding of the prestige beauty landscape and retail marketing cadence, including Sephora.
- Strong organization and attention to detail, with the ability to manage multiple stakeholders, priorities, and deadlines.
- Sound judgment and the ability to identify risks, solve problems, and know when to escalate.
- Comfort interpreting campaign performance metrics and using them to inform recommendations.
- Excellent written, verbal, and presentation skills.
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
What's in it for me? - Salary: $110,000 to $127,000 based on experience
- Hybrid Work Model - NYC, 3 days office/2 days home
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
