Job Summary Nestlé Professional Solutions, the Out of Home Division at Nestlé USA, is looking for a Brand Marketing Associate with experience in product management and a track record of success growing business and improving returns via product portfolio management. This role will support the development of strategic recommendations based on robust analysis. The Marketing Associate will have responsibility for profitably growing the Sauce Category and developing business and marketing objectives, strategy and tactics for the business, and executing against these plans. They will focus on delivering the category plans across multiple brands. They will manage daily activities relevant to the success of these new categories and brands.
Summary of Key Responsibilities - Drive product strategy and commercialization against operating plans and budgets by analyzing product performance vs. expectations and support the development of action plans to address variances in performance against the annual plan.
- Execute day-to-day tactical Product Marketing plans for the brand. Manage category budget. Leverage and use key insights to identify new opportunities.
- Prepare annual business plans and conduct business reviews, as well as assist with mid- and long-term strategic business planning.
- Provide data for regular updates on initiative performance and make recommendations to optimize. This includes annual & monthly reviews of category performance, promotion performance, and ad-hoc analysis supporting relevant brand teams.
- Provide forecast planning support for Brand, Supply Chain, Commercial Development, and Demand Planning teams.
- Identify and implement initiatives to improve customer relevance and financial delivery of existing products through cost and portfolio optimization, product performance, packaging, or price-pack architecture.
- Sustain a high level of relationship management with cross functional partners. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, commercial development, sales, finance, regulatory and supply chain to accomplish aggressive product plans, influence mix and profitable grow of the overall portfolio. Proven ability for multi-project management.
- Manage the marketing communication assets of a portfolio including digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets) and training.
- Coordinate with Sales and Sales support teams on lead generation processes including follow-up, communication with leads, and end-to-end ROI.
- Participate in cross-functional teams in the ideation, creation, and development of new products and product-related marketing opportunities from concept to commercialization.
- Lead the set-up of new products, including system input, project management, and image development.
Qualifications - Summary of Experience - At least 3-5+ years of progressive experience in product or brand management.
- 1-2+ years of experience influencing cross-functional teams.
- Ability to effectively communicate with all levels of the organization, particularly with Sales, Product Development and cross functional teams.
- Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
- MBA preferred.
- Analytical thinker who can confidently present insights-based and financial-backed recommendations to cross-functional teams.
- Ability to balance multiple priorities and meet deadlines, working both independently and as a collaborator.
- Solid understanding of financial planning, product forecasting, assortment planning, and inventory management.
- Foodservice experience is not required but preferred.
- P&L experience and strong planning skills.
- Up to 20% travel required.
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Salary: $90,000.00 to $130,000.00 per year
Bonus Eligibility: Yes
The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
