We're looking for a Brand Manager who owns SGC's brand identity, voice, and presence across every customer touchpoint. You will build on 28 years of trust while positioning SGC for its next chapter of growth. You will work closely with the General Manager and operations leadership, and your work will directly support submission growth, customer confidence, and community engagement.
You'll report to the General Manager of SGC and work from our Boca Raton, FL office. Hybrid candidates will also be considered. We believe that there is significant value in in-person collaboration. If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time. This will be discussed further as part of the recruiting process.
What You'll Do:
- Define and protect SGC's brand voice, visual identity, and messaging standards across all channels
- Develop positioning that highlights SGC's heritage, consistency, and value creation for trading card collectors
- Ensure the brand is represented consistently in packaging, inserts, website, social, and email
- Plan and manage SGC's content calendar across Instagram, X, YouTube, TikTok, Facebook, and email
- Produce and commission content such as showcases of notable graded cards, behind-the-scenes looks at operations, and educational material
- Monitor community conversation, respond to feedback, and flag emerging issues to leadership
- Manage and grow a team of graphic designers and other marketing professionals
- Lead public-facing communication around pricing changes, turnaround times, and operational updates, with a tone that is honest, confident, and clear
- Write and refine customer-facing copy including submission inserts, website content, FAQs, and announcements
- Partner with Customer Support to keep messaging aligned with what customers are experiencing
- Build and maintain relationships with content creators, dealers, breakers, auction houses, and hobby media
- Identify sponsorship, collaboration, and ambassador opportunities that grow awareness
- Work with the General Manager to support new avenues of growth through sales and marketing
- Track and report on brand health and campaign performance, including reach, engagement, sentiment, and submission trends tied to marketing activity
- Use data and community feedback to refine strategy and prioritize efforts
Who You Are:
- 4+ years of experience in brand management, marketing, or communications
- Demonstrated ability to build and manage a brand voice across social, web, and email
- Excellent writing and editing skills
- Experience managing content calendars and working with creators or external partners
- Comfort working with data to measure and report results
- Strong organizational skills and ability to manage multiple projects at once
- Genuine passion for the hobby and an understanding of how collectors think and communicate
- Experience in the sports card, TCG, or broader collectibles industry is a plus
- Bonus points for working knowledge of design tools, video editing, or the ability to direct creative work
- Experience in crisis communication or managing public perception during periods of change is a plus
Salary Range: The salary range for this position is $110,000-$130,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.
Reasons To Join Us:- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
- Additional Benefits:Full-time employees are eligible for fertility, commuter, and educational assistance benefits
- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
- Vacation: All salaried employees are eligible for flexible time-off
- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
- Employee Discounts: Employees receive discounts on select grading services for approved submissions
- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
