Keurig Dr Pepper

Brand Manager

Keurig Dr Pepper • $96K — $150K *
Frisco, TX 75034Hybrid
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree required; MBA is preferred
  • Minimum of 3 years in brand marketing or management, preferably in CPG/Beverage at a Fortune 500 company
  • General manager mindset with data-informed decision making
  • Exceptional team leader with strong influence across functions
  • Proven agility in fast-paced environments and managing change
  • Expertise in developing brand strategies from consumer insights and market data
  • Experience balancing strategic and tactical planning

Responsibilities

  • Drive brand strategy development including vision and growth objectives using consumer insights
  • Lead resource allocation to achieve strategic goals
  • Collaborate with communications and commercial teams to identify growth opportunities
  • Own integrated communications strategy from briefing to measurement
  • Champion brand growth initiatives based on consumer needs and business expertise

Benefits

  • Medical, Dental, Vision, and Disability coverage
  • Paid Time Off including parental leave, vacation, and sick time
  • 401k plan with company matching
  • Tuition Reimbursement for professional growth
  • Annual performance-based bonus
Full Job Description
Job Overview:

We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE Hydration®, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

What You'll Do:

At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will:

  • Drive the development of your brand's strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our customers
  • Lead from the front and strategically allocate resources - both dollars and people - to achieve goals
  • Lead and partner with communications, insights, and commercial teams to identify growth opportunities, build plans and execute world class marketing programs
  • Own your brand's integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from A-list agencies and media partners to deliver communications plans that penetrate culture.
  • Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise


Total Rewards:
  • Salary Range: $96,800-150,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:

Requirements

We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing.

  • Bachelor's Degree required; MBA is preferred
  • At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
  • A general manager mindset where you exhibit data influenced decision making and measurement
  • Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
  • Proven ability to operate in a fast-paced environment, reacting with urgency, agility, sound judgement and often without specific direction
  • Proven ability to manage through and lead change
  • Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
  • Proficient at flexing between strategic planning and tactical planning
  • Strong social first Brand experience a plus
  • This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.


About Keurig Dr Pepper

Keurig is a beverage company that offers a variety of K-Cup pods and single-serve coffee makers. The company provides iced coffee brewers, cappuccino, and latte makers.

Keurig Dr Pepper Careers

Join the vibrant team at Keurig Dr Pepper, a leading beverage company in North America, where innovation, leadership, and diversity thrive. As a powerhouse in the beverage sector, Keurig Dr Pepper offers a plethora of job opportunities that cater to a variety of skills and career aspirations.

Work You’ll Do

At Keurig Dr Pepper, every position contributes to the company's success, from brewing innovation to market leadership. Our team is committed to fostering a culture of growth and professional development, making our company a perfect place for those who are driven to excel in their careers.

Explore Career Paths

Whether you're looking for an internship, full-time employment, or a leadership role, Keurig Dr Pepper provides a dynamic environment where your career can flourish. We are dedicated to hiring talented professionals who are eager to drive our mission of delivering high-quality beverages to consumers globally.

Innovate and Lead

Join a team where innovation is at the core of everything we do. Keurig Dr Pepper is home to a diverse group of forward-thinking professionals who are not only experts in their fields but are also leaders who inspire change and growth within the industry.

Diversity and Inclusion

At Keurig Dr Pepper, we believe diversity fuels innovation. Our commitment to diversity training ensures that all team members have the opportunity to thrive and contribute their unique perspectives. We strive to create an inclusive workplace where everyone feels valued and empowered.

Benefits and Culture

Our employees enjoy a range of benefits that support both their professional and personal lives. At Keurig Dr Pepper, you will find a supportive culture that values networking, leadership development, and a work-life balance. We invest in our employees through comprehensive benefits packages and continuous professional development opportunities.

Join Our Team

Search for open positions that match your skills and interests. Keurig Dr Pepper is always on the lookout for passionate, curious, and innovative team players. Explore the exciting employment and internship opportunities available and find out how you can contribute to our community of dedicated professionals.

Stay Connected

Keep up to date with the latest company news, career tips, and industry insights—all from the people who work here. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the rewarding career opportunities that await at Keurig Dr Pepper.

Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s as committed to your career growth as you are. At Keurig Dr Pepper, we’re not just filling positions—we’re building leaders.

Keurig Dr Pepper Jobs

With a commitment to innovation, leadership, and diversity, Keurig Dr Pepper is more than just a beverage company—it's a place where you can make a difference. Join us in our journey to refresh the world and make a lasting impact.
Learn more about Keurig Dr Pepper
Size
27,500 employees
Market Cap
$51 billion
Industry
Food & Beverages
Net Income
$1.3 billion
Founded
1990
5 Year Trend
+14.5%
Revenue
$11.6 billion
NASDAQ
KDP
* Ladders Estimates

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