Position Details: Title: Brand Manager IIDepartment: MarketingReports to: Director of Brand MarketingLocation: DearbornJob Classification: HybridFLSA Status: ExemptJob Band: ProfessionalJob Summary The Brand Manager II is responsible for delivering a unified, cross-functional, consumer led approach to our brand stories that support the corporate initiatives and overall brand and sales objectives. This role will help to support brand strategies and carry out the integration of brand campaigns throughout our marketing channels and Business Unit teams. The deliverables and outputs from these brand programs are to positively impact brand awareness from consideration to purchase of Carhartt anywhere consumers choose to buy Carhartt while strengthening, diversifying, and growing the brand with all hardworking people.
Associate Responsibilities - Support the execution of content in support of brand campaigns, & partnerships-along with content maps, producing cohesive full-funnel journeys to impact business unit revenue plans and consumer awareness with targeted outbound media efforts.
- In partnership with PBS (product, brand, and strategy) and the business units, lead integrated content strategy and experience with our agency partners to ensure the Carhartt brand is meaningful across all consumer channels, segments and touchpoints, ensuring the long-term success of the brand.
- Serve as a cross-functional team member to own the brand campaigns and efforts through coordination, planning and activation of brand campaigns across the business
- Lead the use of data and insights to drive critical findings into the work marketing does to build the brand and supports the stories
- Own day-to-day brand initiatives with the planning, execution, and tracking of marketing programs across a fully integrated campaign, including but not limited to (paid media, PR, web, in-store, social media, event, content creation, etc.)
- Oversee day-to-day projects and manage timing with internal and external agencies, creative, and integrated marketing teams, coordinates schedules with external vendors and internal team members to drive projects to completion
- Lead Brand Production needs, ensuring planning, product placement, and key logistics are adhered to drive seamless production deliverables to meet brand campaign timelines. Partner on production process, manage deliverables, and drive clear communication across the teams to ensure the campaign is being executed with excellence.
- Write creative briefs to provide business requirements for projects to support brand campaigns, ensuring the timeliness of projects
- Help manage relationships with external agencies and vendors to ensure high-quality and timely execution of marketing programs
- Manage the tracking of contracts and billing, including processing invoice payments
- Stay updated with latest marketing trends and competitor activities
- Represent the brand and consumer voices in support of key milestones throughout the Go-to-Market process.
- Lead support of brand programs with Product and legal teams to drive consistency with brand risk, naming/ trademark rights, and logo rights.
- Own the Socialization of Brand Campaign Programs to PBS (Product, Brand & Strategy), BU's, Key Leaders in the form of a presentation.
- Lead brand campaign recaps with our agency partners in a timely manner to identify key learnings and opportunities and report out on KPIs and measures that the campaign tracks.
Required Education - Bachelor's degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree.
Required Skills & Experience - 8+ years of relevant brand marketing experience
- Able to effectively influence others to deliver desired results
- Excellent interpersonal, communication and organizational skills with demonstrated ability to prioritize workload and attention to detail
- Able to pivot between seasonal and day-to-day management for various projects simultaneously.
- Apparel/Fashion or Retail company/brand experience preferred.
- Team mentality, passion for the consumer with proven abilities in team management, customer relationship management and planning.
- Proficiency using PowerPoint/Keynote, Word, Excel, etc.
- Lead self as well as internal and external partners as a self-starter to learn, drive impact, and succeed in a fast-paced environment
Physical Requirements and Working Conditions - Office Environment
- Sedentary; lifts up to 10 lbs. involves sitting most of the time but may involve walking or standing for brief periods of time.
- Travel; up to 40%
- This position has a Hybrid location: Associate will work on-site regularly as needed for work activities.
- Carhartt is a tobacco free workplace.
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All associates are required to understand and act in accordance with the Carhartt Core Values. Carhartt reserves the right to change, modify, suspend, interpret or cancel in whole or in any part, the job duties outlined above at any time and without advance notice to the employee.
