Job DescriptionOwn and drive the brand's growth and profitability with an entrepreneurial and hands-on mindset, leveraging consumer and market insights to identify opportunities, execute brand and commercial initiatives, and strengthen brand equity. Ensure effective cross-functional collaboration, disciplined resource allocation, and strong day-to-day execution to deliver sustainable business results.
Qualifications- Bachelor's degree in Marketing, Business Administration, Economics, or a related field; MBA is a plus
- 4-6 years of experience in brand management or marketing within CPG / FMCG, ideally in beverages (coffee, RTD, or functional drinks preferred)
- Proven track record owning a brand's P&L and delivering growth in volume, revenue, and profitability
- Strong ability to turn consumer, shopper, and market insights (Nielsen/Circana, SPINS, consumer research) into actionable brand and commercial plans
- Hands-on experience developing and executing brand plans end to end: positioning, innovation, pricing, packaging, media, and in-store activation
- Experience working closely with Sales, Trade Marketing, Finance, Supply Chain, and agencies to bring initiatives to market
- Solid financial and analytical skills: budgeting, A&P allocation, ROI tracking, and business reviews
- Entrepreneurial, scrappy mindset, comfortable working with lean resources in a fast-paced, growing brand
- Experience with retail and e-commerce channels (grocery, convenience, club, Amazon/DTC) is a plus
- Excellent communication and storytelling skills to influence internal and external stakeholders
- Fluent English; Spanish is a plus
Nice to have- Experience in challenger or high-growth brands, or in a startup/acquired-brand environment
- Knowledge of the coffee / cold brew category and its consumer trends
- Digital and social media marketing experience, including influencer and performance campaigns
Additional InformationToda su información se mantendrá confidencial de acuerdo con las pautas de EEO.
