Abbott

Brand Manager, HCP Web

Abbott$114K — $228K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's in Marketing, Communications, Business, Digital Media, or related field
  • 2-4 years in digital marketing, website management, or content marketing
  • Interest in digital customer experiences and healthcare professional marketing
  • Experience coordinating projects with multiple stakeholders
  • Strong organizational skills to manage multiple priorities
  • Excellent written and verbal communication skills
  • Familiarity with web content management systems (CMS) and website analytics

Responsibilities

  • Collaborate with Brand and Commercial teams on product launches and marketing campaigns
  • Translate campaign strategies into effective website experiences
  • Identify and address healthcare professional information needs through website content
  • Execute day-to-day operations of the healthcare professional website
  • Monitor web performance and customer insights for user experience improvement
  • Work with various teams to ensure website content is accurate and compliant
  • Coordinate project timelines and stakeholder approvals for updates

Benefits

  • Health and wellness programs
  • Opportunities for professional development
  • Collaborative work environment
  • Employer-sponsored retirement plans
  • Flexible working hours with some remote options
Full Job Description

The Opportunity

Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision.

This is an onsite opportunity based out of Alameda, CA.

What You’ll Work On

  • Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
  • Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions.  Align website support for integrated omnichannel campaigns.
  • Help identify and address healthcare professional information needs through relevant website content and experiences.
  • In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio. 
  • Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness. 
  • Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
  • Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
  • Build strong working relationships across teams to ensure seamless execution of business priorities.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
  • 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
  • Strong interest in digital customer experiences and healthcare professional marketing.
  • Experience coordinating projects across multiple stakeholders and timelines.
  • Strong organizational skills with the ability to manage multiple priorities simultaneously.
  • Excellent written and verbal communication skills.
  • Familiarity with web content management systems (CMS) and basic website analytics.

Preferred Qualifications

  • Experience working with websites, digital campaigns, or content marketing programs.
  • Exposure to healthcare, medical device, pharmaceutical, or regulated industries.

     

The base pay for this position is

$114,000.00 – $228,000.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Product Management

     

DIVISION:ADC Diabetes Care

        

LOCATION:United States > Alameda : Plaza 6 Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 20 % of the Time

     

MEDICAL SURVEILLANCE:No

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ

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