Abbott

Brand Manager HCP - Abbott Diabetes Care - Mississauga, Ontario

Abbott • $99K — $146K *
Mississauga, ON L4T 0A1In-Person
Healthcare
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 5 to 8 years' experience in healthcare marketing
  • Experience in sales or collaboration with sales teams, especially in specialist therapeutic areas
  • Strong project management skills
  • Proven track record in developing and executing strategic brand plans

Responsibilities

  • Develop and implement brand strategies for Primary Care Physicians and allied health
  • Manage key marketing initiatives from development to execution
  • Create marketing tools and resources targeted to Primary Care and Allied Health
  • Collaborate with internal and external stakeholders for conferences and events
  • Interact with creative agencies and Global Strategic Marketing
  • Track marketing project expenses and assist in budget management

Benefits

  • On-site presence required four days a week and one day remote option
Full Job Description
JOB DESCRIPTION:

Brand Manager (HCP) - Abbott Diabetes Care - Mississauga, Ontario

This position is based at our Mississauga office within the Abbott Diabetes Care division and requires on-site presence four days per week, with the option to work remotely one day.

What You'll Do

As Brand Manager, you will lead the strategic marketing efforts for FreeStyle Libre within the Primary Care area. You will be responsible for developing and executing targeted strategies, messaging, and tactics that resonate with this audience and drive brand growth.
  • Develop and implement brand strategies tailored to Primary Care Physicians and allied health, aligned with business objectives and customer insights.
  • Manage key initiatives from development to execution ensuring cross-functional collaboration across medical, sales, and marketing teams
  • Create PCP and Allied Health focused marketing tools and resources aligned to strategic objectives
  • Collaborate and coordinate with the marketing, communication and other ADC divisions for shared conferences and events.
  • Interact with external partners such as creative agency, internal resources (local and international) and Global Strategic Marketing
  • Track marketing project expenses and assist in managing the budget.


Main Responsibilities:
  • Develop and implement brand strategies tailored to Primary Care Physicians and allied health, aligned with business objectives and customer insights.
  • Manage key initiatives from development to execution ensuring cross-functional collaboration across medical, sales, and marketing teams
  • Create PCP and Allied Health focused marketing tools and resources aligned to strategic objectives
  • Collaborate and coordinate with the marketing, communication and other ADC divisions for shared conferences and events.
  • Interact with external partners such as creative agency, internal resources (local and international) and Global Strategic Marketing
  • Track marketing project expenses and assist in managing budget
  • Demonstrated strong project management skills and also showcases a customer-service focused mentality.
  • Experience in healthcare marketing to HCPs, ideally with a diabetes focus
  • Proven track record in developing and executing strategic brand plans
  • Experience with HCP segmentation and targeted messaging strategies
  • Demonstrated ability to lead cross-functional teams
  • Strong analytical skills with experience in market research, data interpretation and performance tracking
  • Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
  • Collaborative mindset with experience working cross functionally with medical, regulatory, and commercial teams
  • Comfortable with numbers, budgets, and analysis


Required Qualifications
  • Bachelors Degree
  • 5 to 8 years of experience in healthcare marketing
  • Sales experience or close collaboration with sales teams is a strong asset, especially in a specialist driven therapeutic area


The annual base salary for this position ranges from $99,750 to $146,300 CAD. The salary range provided applies to Canada only and does not apply to any other locations outside of Canada.

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ADC Diabetes Care

LOCATION:
Canada > Mississauga : 6925 Century Avenue

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Not Applicable

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Abbott

More Healthcare Jobs

Find similar Brand Manager HCP - Abbott Diabetes Care - Mississauga, Ontario jobs:

NationwideMississauga, ON