Mars Inc

Brand Manager - eCommerce and Brand Building

Mars Inc • $90K — $120K *
Franklin, TN 37064In-Person
Food & Beverages
5 - 7 years of experience
Reposted 4 days ago
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, analytics, economics, or related field is preferred.
  • 5-10 years in Brand Management, eCommerce, Sales, and Digital Marketing.
  • Strong grasp of consumer-packaged goods (CPG) industry and holistic brand building.
  • Excellent financial acumen and negotiation skills.
  • Advanced analytical skills to interpret consumer data into actionable insights.
  • Capability to manage multiple priorities in a matrixed organization.
  • Strong communication and relationship management skills.

Responsibilities

  • Own and grow a designated portfolio to achieve share, revenue, and profit objectives.
  • Collaborate with Brand Directors to execute a cohesive eCommerce growth strategy.
  • Lead digital-first demand generation strategies for brand awareness and conversion.
  • Identify and pioneer new product and eCommerce-centric innovation opportunities.
  • Execute integrated brand campaigns with cross-functional teams.
  • Translate consumer insights and market trends into brand strategies.
  • Track performance and optimize marketing investments for business results.

Benefits

  • Work with a diverse team guided by the Five Principles.
  • Join a purpose-driven company focused on building a better tomorrow.
  • Access to extensive learning and development support from day one.
  • Industry competitive salary and benefits package with company bonus.
Full Job Description
Job Description:

Brand Manager - eCommerce and Brand Building

Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!

What are we looking for?
  • Bachelor's degree required; business, marketing, analytics, economics, or a related field is preferred.
  • 5-10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
  • Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
  • Strong financial acumen, negotiation skills, and strategic planning capabilities.
  • Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
  • Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
  • Excellent communication, executive presentation, and relationship management skills.


What will be your key responsibilities?
  • Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
  • Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
  • Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
  • Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
  • Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
  • Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
  • Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.


What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


#LI-Onsite

#LI-LD1

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Food & Beverages
Founded
1911
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Mars Inc

More Food & Beverages Jobs

Find similar Brand Manager - eCommerce and Brand Building jobs:

NationwideFranklin, TN