Gibson Guitar Corporation

Category Marketing Manager, Electric Instrume

Gibson Guitar Corporation • $70K — $95K *
Nashville, TN 37211In-Person
Consumer Technology
5 - 7 years of experience
Reposted 1 week ago
Job Overview by Ladders

Qualifications

  • 5+ years in category or brand marketing, ideally within musical instruments focusing on electric products.
  • Experience in multi-brand marketing and campaign development emphasizing premium or heritage items.
  • Strong project management and communication skills.
  • Ability to derive insights from market and campaign performance data.
  • Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

  • Develop and implement annual marketing plans for the Electric Guitars category and brand portfolio.
  • Execute launch campaigns and seasonal activations to showcase electric craftsmanship and artist collaborations.
  • Partner with Retail Marketing for impactful retail and dealer programs tailored to electric guitar audiences.
  • Provide market insights and competitive intelligence to inform strategy and positioning within the electric segment.
  • Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives.
  • Collaborate with creative, cultural influence, and commercial teams to enhance electric storytelling across various channels.

Benefits

  • Opportunity to work with a leading brand in the musical instruments industry.
  • Collaborative environment that fosters cross-functional teamwork.
  • Chance to engage with electric guitar culture and artist communities.
  • Career development within a heritage brand that values creativity and innovation.
Full Job Description
The Category Marketing Manager - Electric Instruments owns brand activation and marketing execution for the Electric Instruments category within Gibson's portfolio. This role drives growth and engagement for electric instruments by leading integrated marketing campaigns and collaborating closely with Product, Creative, Cultural Influence, and Commercial teams. You will champion the electric category's unique heritage and innovation, ensuring its distinct voice resonates across all channels.

Essential Functions
  • Develop and implement annual marketing plans specifically for the Electric Guitars category and associated brand portfolio.
  • Execute launch campaigns and seasonal activations that highlight electric craftsmanship and artist collaborations across earned, owned, and paid channels.
  • Partner with Retail Marketing to deliver impactful retail and dealer programs tailored to electric guitar audiences.
  • Provide market insights and competitive intelligence within the electric segment to guide strategy and positioning.
  • Manage campaign briefs, timelines, budgets, and performance reporting for electric initiatives.
  • Collaborate with cultural influence, creative, and commercial teams to amplify electric storytelling and maintain category momentum across DTD and DTC channels.


Required Skills/Abilities
  • 5+ years in category or brand marketing, preferably within musical instruments with a focus on electric products.
  • Experience in multi-brand marketing and campaign development with a focus on premium or heritage products.
  • Strong project management and communication skills.
  • Ability to derive actionable insights from market and campaign performance data.


Required Education and Experience
  • Bachelor's degree in Marketing, Business, or related discipline.


Personal Qualities
  • Creative and analytical thinker with a passion for guitar-centric music and storytelling.
  • Skilled at working cross-functionally and managing multiple projects.
  • Deep appreciation for electric guitar culture, craftsmanship, and artist communities.


Travel Requirements
  • May include travel to retail locations, artist events, or cross-functional meetings.


Physical Demands
  • Office-based role with occasional light lifting of promotional materials.

About Gibson Guitar Corporation

Gibson Guitar Corporation is a manufacturer of guitars, other musical instruments, and consumer and professional electronics. The company was founded in 1902 and is headquartered in Nashville, Tennessee. Gibson is known for its iconic guitars, including the Les Paul, SG, and Flying V. The company has a long history of innovation and has been a major influence on the development of rock and roll music. Gibson has faced financial difficulties in recent years and filed for bankruptcy in 2018. The company emerged from bankruptcy in 2019 and is now privately held.
Learn more about Gibson Guitar Corporation
Size
1,500 employees
Industry
Retail & Consumer Goods
Founded
1974
* Ladders Estimates

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