Job DescriptionThe DepartmentCAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. We do this by partnering our clients with the world's leading manufacturers, wholesalers, retailers, and operators, through licensing, strategic partnerships, and joint ventures. Operating in 20 countries worldwide, we work as part of our clients' teams to build revenue-generating and storytelling brand extension programs across all categories and channels of distribution.
The RoleThe Brand Manager is instrumental in the growth, long term relationship and smooth operation of one or more of our clients' licensing programs. Individuals in this role work on teams that lead and oversee relationships with the client, relevant stakeholders within the clients' business, third party licensees, and cross-functional and often cross-regional CAA Brand Management teams.
ResponsibilitiesManage licensee relationships- Serve as a key point of contact and relationship manager for licensees and brand partners.
- Assist with and at times lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.
- Partner closely with each licensee to understand respective business models and product development cycles to drive retail profitability.
- Act as liaison to facilitate transactions between licensee and retailer or licensor.
- Work with finance and licensees to secure and analyze sales forecasts
Drive brand development- Leverage understanding of automotive brand heritage, vehicle lineups, and enthusiast communities to identify relevant licensing categories
- Help define and drive strategically aligned opportunities for clients with the sales teams
- Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.
- Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.
- Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.
- Strategic development to secure retail placements and Direct-to-Retail opportunities through working closely with Creative to develop brand materials specific to retailers or projects.
Facilitate effective licensing operations - Participate in brand strategy and budget setting discussions internally and with the client.
- Analyze consumer trends and information and help identify product categories to enter as future sources of growth.
- Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.
- Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client's brand DNA, guidelines and principles.
- Guide the client in the adoption of industry best practice process, templates and partners to drive efficient long-term growth of the licensing program.
- Create and maintain reporting mechanisms for all client management activities.
- Effectively use automated systems and software to aid in program management
- Oversee product development, working with internal and external teams to ensure an organized and efficient process that meets business needs
