Minimum 4 years of experience in consumer health, consumer packaged goods, or Over-The-Counter Pharmaceuticals marketing
Demonstrated success in brand growth and strategic alignment
Strong collaboration and negotiation skills
Proven expertise in brand marketing, market analysis, and program development
Ability to present effectively to senior management
Undergraduate degree required
Responsibilities
Develop annual brand plans and financial forecasts to meet sales and profit objectives
Lead marketing strategies including advertising, promotions, pricing, and public relations
Analyze product line sales and consumer behavior for refining marketing plans
Transform insights from healthcare professionals and consumers into growth programs
Collaborate with sales and trade marketing on distribution and promotion strategies
Evaluate effectiveness of marketing initiatives with ROI analysis
Lead cross-functional teams on key projects
Benefits
Collaborative work environment
Opportunity to lead and innovate in marketing strategies
Engagement with cross-functional teams
Dynamic work with consumer and healthcare audiences
Professional development opportunities
Full Job Description
The Brand Manager will manage will be a part of the Consumer Eye Health Marketing team. They will be responsible for managing the Eye Health portfolio, including the market strategy, in-market execution, and business results. The incumbent will lead the development and execution of marketing strategies and initiatives, both direct to consumer and to health care practitioners including advertising, promotion, pricing, and public relations. The Brand Manager recommends appropriate marketing and communications mix to achieve business goals.
Responsibilities:
Develop annual brand plans, revenue, and expense forecasts to deliver of topline sales and profit goals - present plans to senior management
Lead the development and execution of marketing strategies and initiatives to including advertising, promotion, pricing, and public relations; work with agencies and vendors where necessary; liaise with sales force and sales management in development of marketing materials
Conduct in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans
Identify and turn HCP/consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business; understand market/competitive trends and the impact on brands
Work collaboratively with the Sales and Trade Marketing teams on supporting distribution and promotion plans in the retail channel
Oversee effectiveness of programs and initiatives including ROI analysis
Lead cross-functional teams in support of key initiatives
Manage a promotional expense budget
Take on other assignments and projects as necessary
Candidate Profile:
Minimum 4 years consumer health, consumer packaged goods or Over-The-Counter Pharmaceuticals marketing experience preferred
Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan
Strong collaboration, influence & negotiation skills are required
Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, digital marketing, project planning and management, managing financial information
Takes responsibility for cross-functional teams, and can influence cross-functional management in conversation and in presentations
Ability to deliver presentations to Senior management
Undergraduate degree required
Competencies:
Business Acumen
Creates value for the customer and focuses on the external environment
Ability to consistently generate consumer insight-driven, creative, big new ideas and concepts
Ability to lead complex, strategic projects through to commercialization
Setting Strategy
A strategic thinker that can forge a vision for success and engage others to support that vision
Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage
Executing for Results
Ability to recognize and maximize opportunity on behalf of the organization
Goal-oriented, project-oriented, and achievement-oriented
A demonstrated commitment to excellence
Leadership
Drive, coupled with energetic, entrepreneurial leadership qualities
Promotes innovation and continuous learning
Building Relationships and using Influence
Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution
Strong collaborative skills
Personal Qualities:
Entrepreneurial, adaptable, flexible
Takes the initiative (one step ahead), perseveres, strong character
Calculated risk-taker; understands consequences and makes the right calls based on them
"Roll up Sleeves" attitude, practical
Goal-oriented, data based, decisive
Open minded; seeks "out of the box" solutions
Strong interpersonal skills. Team player; collaborative
