The Brand Manager will manage will be a part of the Consumer Eye Health Marketing team. They will be responsible for managing the Eye Health portfolio, including the market strategy, in-market execution, and business results. The incumbent will lead the development and execution of marketing strategies and initiatives, both direct to consumer and to health care practitioners including advertising, promotion, pricing, and public relations. The Brand Manager recommends appropriate marketing and communications mix to achieve business goals.
Responsibilities:
- Develop annual brand plans, revenue, and expense forecasts to deliver of topline sales and profit goals - present plans to senior management
- Lead the development and execution of marketing strategies and initiatives to including advertising, promotion, pricing, and public relations; work with agencies and vendors where necessary; liaise with sales force and sales management in development of marketing materials
- Conduct in-depth analysis of product line sales and consumption performance and recommending appropriate actions to refine marketing plans
- Identify and turn HCP/consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business; understand market/competitive trends and the impact on brands
- Work collaboratively with the Sales and Trade Marketing teams on supporting distribution and promotion plans in the retail channel
- Oversee effectiveness of programs and initiatives including ROI analysis
- Lead cross-functional teams in support of key initiatives
- Manage a promotional expense budget
- Take on other assignments and projects as necessary
Candidate Profile:- Minimum 4 years consumer health, consumer packaged goods or Over-The-Counter Pharmaceuticals marketing experience preferred
- Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan
- Strong collaboration, influence & negotiation skills are required
- Proven skills in the following: brand marketing, market and competitive analysis, marketing program development, digital marketing, project planning and management, managing financial information
- Takes responsibility for cross-functional teams, and can influence cross-functional management in conversation and in presentations
- Ability to deliver presentations to Senior management
- Undergraduate degree required
Competencies:Business Acumen- Creates value for the customer and focuses on the external environment
- Ability to consistently generate consumer insight-driven, creative, big new ideas and concepts
- Ability to lead complex, strategic projects through to commercialization
Setting Strategy- A strategic thinker that can forge a vision for success and engage others to support that vision
- Ability to recognize, embrace and exploit emerging technologies/opportunities to gain a competitive marketing advantage
Executing for Results- Ability to recognize and maximize opportunity on behalf of the organization
- Goal-oriented, project-oriented, and achievement-oriented
- A demonstrated commitment to excellence
Leadership- Drive, coupled with energetic, entrepreneurial leadership qualities
- Promotes innovation and continuous learning
Building Relationships and using Influence- Ability to manage the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution
- Strong collaborative skills
Personal Qualities:- Entrepreneurial, adaptable, flexible
- Takes the initiative (one step ahead), perseveres, strong character
- Calculated risk-taker; understands consequences and makes the right calls based on them
- "Roll up Sleeves" attitude, practical
- Goal-oriented, data based, decisive
- Open minded; seeks "out of the box" solutions
- Strong interpersonal skills. Team player; collaborative
- Externally focused vs. internally focused
- Personal and professional integrity
