12+ years in editorial, brand writing, or content strategy.
Experience building or growing owned media platforms (e.g., podcast, YouTube, newsletter).
Track record of content distribution using SEO and growth tactics.
Clear perspective on valuable company content.
Strong editing skills across various content formats.
Experience training writers on brand voice without direct management.
Ability to brief and manage freelance creatives efficiently.
Responsibilities
Steward the Lovable brand voice and enable smooth internal content creation.
Edit diverse content types while maintaining quality standards.
Brief and manage freelance contributors with clear expectations.
Set strategy for brand content and enhance audience reach.
Develop Lovable's owned media strategy to increase engagement and visibility.
Benefits
Opportunity to shape a prominent brand voice.
Creative autonomy in content strategy.
Collaborative work environment with diverse teams.
Focus on producing impactful content that drives perception.
Full Job Description
TL;DR - As Brand Editorial Lead, you'll steward the Lovable voice, edit the highest-stakes work yourself, and build and distribute the owned content that tells Lovable's story on its own terms. This role owns brand content built for awareness and perception. It does not own case studies, webinars, or other demand and customer content, other than as a quality check and thought partner on distribution.
What we're looking for
12+ years across editorial, brand writing, or content strategy, including real experience building or growing an owned media platform (podcast, YouTube, newsletter, or similar) from an early stage.
Real experience distributing content, not only creating it: SEO, syndication, platform-native growth tactics, or audience-building you've actually driven for a blog, podcast, or channel.
A clear, opinionated point of view on what makes company-created content worth reading/watching or interacting with.
Strong editing instincts: you make good writing great, fast, across formats (ads, email, landing pages, long-form).
Experience training or enabling other writers on a brand voice, through documentation, workshops, or coaching, without needing to manage them as direct reports.
Proven ability to brief and direct freelance writers, editors, and production partners.
Comfortable building your own AI tools and workflows for writing and editing at scale, not just reviewing AI-assisted content.
A track record of shipping content that changed how people saw a company, not just content that shipped on schedule.
What you'll do
Steward the Lovable brand voice: train the team on the voice skill and guide, and run enablement (documentation, workshops, coaching, AI tooling) so people across the company can write on-brand without routing everything through you.
Edit the work: hands-on editing across ads, emails, landing pages, and more, holding the quality bar directly.
Brief and manage freelance writers, editors, and production partners: clear briefs, fast feedback, one consistent quality bar across every contributor.
Set the strategy and vision for brand content and own how it gets found by the right audiences.
Build Lovable's owned new media strategy: decide what earns attention, ship it, and grow real audience and reach, not just produce content or episodes.
About your application
When you apply, please include a link to your portfolio and a cover letter that explains why you're a fit for the role.
Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.
