Description Summary:The Brand & Digital Experience Manager owns the performance, usability, governance, and day-to-day management of the corporate website and broader digital experience. Positioned within the Content & Creative team, this role serves as the digital brand steward and bridge between external digital agency partners, design teams, and internal stakeholders during key digital initiatives, including website redesigns, migrations, and implementation of approved brand updates. Combining deep expertise in User Experience (UX), User Interface (UI) principles, digital governance, and brand implementation, the ideal candidate ensures brand consistency, accessibility, seamless usability, and high-impact publishing across corporate web properties.
Essential Duties:Brand Stewardship- Brand standards & governance: Partner with the Director of Creative & Content, Content Marketing Manager, and Senior Manager of Design/Creative to implement and maintain approved brand standards across websites and digital experiences. Identify inconsistencies, recommend improvements, and manage processes that support brand compliance.
- Brand asset architecture: Administer the centralized digital asset management system (DAM), including metadata, permissions, version control, and distribution of approved brand toolkits, style guides, templates, and assets for company-wide use.
UI/UX & Website Governance- User experience & interface management: Own the website roadmap and enhancement backlog, site architecture, user journeys, navigation, responsive behavior, accessibility, and conversion paths to improve usability and engagement.
- Web consistency & maintenance: Manage CMS governance, publishing standards, permissions, documentation, cross-browser and cross-device quality assurance, and release processes while maintaining approved typography, imagery, and UI pattern consistency.
Digital Content Operations & Publishing- Content lifecycle & deployment: Translate approved copy and creative assets into polished, responsive web pages within the CMS. Manage page configuration, publishing, quality assurance, and ongoing optimization in partnership with content and design owners.
- Dynamic page optimization: Partner with content and design teams to translate business and audience needs into wireframes, functional requirements, and engaging web experiences optimized for technical SEO and user conversion.
Education/Training/Experience:- Education: Bachelor's degree in Digital Marketing, Web Design, Interactive Media, or a related field, or an equivalent combination of education and professional experience.
- Experience: 7+ years of professional experience in website management, digital experience, UX, or digital product management, with demonstrated ownership of a complex B2B or corporate website.
- Experience overseeing external digital agency partners during website builds, redesigns, migrations, or implementation of approved brand updates.
- Deep proficiency in Content Management Systems (CMS) such as WordPress, Webflow, HubSpot, or enterprise equivalents.
- Strong working knowledge of UX/UI standards, Figma or equivalent wireframing tools, responsive design, HTML/CSS fundamentals, WCAG accessibility, technical SEO, website quality assurance, and analytics platforms such as GA4 and Google Search Console.
- Demonstrated ability to balance technical web management with creative visual storytelling and manage complex projects and cross-functional stakeholders.
