About the RoleThis is a true 01 marketing role. The person in this position will own brand and content end-to-end. They set the direction, and they do the work. They will concept, write, ship and track performance of LinkedIn posts, blog articles, website copy, launch campaigns, videos, social posts, and sales collateral that tell the companys story - and their customers. As the companys first dedicated marketer, they will work directly with the founders to define the voice, content franchises, and put it in front of the manufacturers the company serves.
This is a seat for a maker, not just a strategist. The person will learn the manufacturing world deeply enough to write about it credibly, move fast, and use every AI tool available to punch far above their weight.
What Youl Do- Voice and narrative: Define and evolve the companys voice and category narrative across AI, software, and American manufacturing.
- Content creation: Concept, capture and publish exceptional content tailored to channels across: LinkedIn, X, blogs, the website, video, email, launches, and other emerging channels.
- Storytelling: Turn customer conversations, shop-floor visits, product releases, and measurable outcomes into credible stories, case studies, and campaigns.
- Editorial and distribution: Own the editorial calendar and distribution engine; repurpose strong ideas across formats and measure what earns attention and drives pipeline.
- Sales collateral: Build the collateral that helps sales win, including decks, one-pagers, customer stories, launch assets, and clear product messaging.
- Cross-functional speed: Work directly with the founders, sales, and product; use AI, design, and video tools to move from idea to polished output quickly.
Who You Are- Strong writer: Youre a strong writer who can maintain a distinct, credible voice across formats and is allergic to AI slop.
- Fast, organized shipper: You ship high-quality content fast and independently, from idea to published and you keep it organized along the way: clear timelines, tracking, asset management and performance data anyone can pick up.
- Brand and design sense: You have a sense for brand and design, and care about how look & feel impacts customer perception.
- Full-funnel ownership: Youre comfortable owning the whole funnel: content, brand, and the systems around them.
- Mission-driven: You care about the mission, and you want to see the American manufacturing base get stronger.
- In person: Youre excited to work in person 5 days a week in the NYC office.
- Founder and growth mindset: You have a founder and growth mindset, and you use AI tooling obsessively to move faster and do more.
Bonus Points- Relevant experience: B2B or startup marketing experience.
- Audience building: Youve grown a brand, audience, or newsletter from scratch.
- Design skills: Basic design chops (Figma, Canva, or similar).
- Niche audiences: Familiarity with industrial, technical, or otherwise "unsexy" audiences.
Comp & Benefits- Compensation: Top-tier salary & equity
- Healthcare: Great healthcare
- Meals: Dinner at the office
- Drinks: Unlimited Celsius
- Travel: Travel across the USA to spend time with customers on their shop floors
LocationOnsite in New York City, five days a week.
