POSITION SUMMARYThe
Associate, Brand Marketing position is responsible for supporting the Sr. Manager, Brand Marketing in various strategic and operational tasks. This role involves coordinating/overseeing the annual Brand Planning process, managing materials for PRC review, developing reports to monitor sample supply and allocations for the field, and the commercial monthly newsletter, The Script. The position also includes maintaining brand budget reports, coordinating marketing submissions for the Sales Playbook, and analyzing initial data from website analytics vendors.
Additionally, the Associate collaborates across Marketing, Market Access Marketing, Sales Operations, Finance, and Supply Chain to efficiently execute marketing operations, optimize digital and traditional efforts, enable informed decisions, and support organizational success.
This position will be either a remote or hybrid role based on the selected candidate's geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health. 20% travel to be expected.
KEY RESPONSIBILITIESStrategic Oversight- Oversee PRC Review Process: As requested by the pharma Portfolio Brand Leaders, lead the preparation and evaluation of materials for PRC review, ensuring strategic alignment and compliance.
- Coordinate Annual Brand Planning: Under the direction of the Marketing Insights head, support the annual brand planning process, working with internal stakeholders from MAX, Pricing, Supply Chain, Finance, etc., to ensure cohesive strategy development.
- Set Strategic Agendas: Develop and approve agendas for brand planning meetings, focusing on strategic priorities and objectives.
Decision-Making and Analysis- Manage Budget Reporting: Oversee the reporting and utilization of brand budgets, ensuring strategic allocation and financial planning.
- Lead Marketing Submissions: Manage the process for all marketing submissions to Sales Ops (CD/SFE) for Sales Playbook content, ensuring strategic alignment and completeness.
- Analyze Data and Provide Insights: Analyze data from website analytics vendors and track KPIs for social and digital marketing campaigns. Provide strategic recommendations to leadership based on insights.
Team Leadership and Collaboration- Ensure Campaign Alignment: Work collaboratively with brand and media agency partners to ensure all campaigns align with strategic imperatives and compliance requirements.
- Lead Cross-Functional Efforts: Partner with agencies and internal teams to execute and optimize digital promotional efforts, including paid media and HCP and Patient/Consumer-targeted initiatives.
Reporting and Recommendations- Develop Dashboards and Reports: Create dashboards and reports to track effectiveness and ROI, providing actionable insights and strategic recommendations.
- Identify Trends and Recommend Strategies: Identify trends and present strategic recommendations to leadership.
Additional Duties- Lead Special Projects: Manage Zenpep and VOWST brand and patient-support initiatives, including monthly sales support for vouchers, development of The Script internal pharmacy newsletter, coordination of vendor calls for copay and patient support programs, and rollout of patient advocacy event support in partnership with the sales team
REQUIREMENTS- BS/BA in business, management or related field
- 3-5 years of relevant job experience in pharmaceuticals or healthcare industry
- Strong analytical skills and extensive experience using Excel, Power BI or similar programs
- Experience in marketing operations, preferably within the pharmaceutical industry.
- Ability to responsibly use approved AI and automation tools to improve research, reporting, content workflows, and operational efficienc
