Campbell Soup Company

Brand Analyst, Lance

Campbell Soup Company • $72K — $100K *
Camden, NJ 08105In-Person
Food & Beverages
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, Analytics, or a related field.
  • Minimum of 2 years in marketing, brand management, product management, analytics, or CPG functions.
  • Strong analytical skills for translating complex data into actionable insights.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Excellent organizational, project management, and time management skills.
  • Strong communication, collaboration, and influencing skills across functions.
  • Advanced proficiency in Microsoft Excel and PowerPoint.

Responsibilities

  • Lead commercialization projects through the Stage Gate process in collaboration with cross-functional teams.
  • Coordinate with Sales and partners to develop sales specifications, presentations, and marketing materials.
  • Manage the Lance marketing budget with accurate tracking and forecasting.
  • Maintain the Lance product portfolio and SKU database with up-to-date specifications and imagery.
  • Analyze category performance, consumer trends, and competitive activity to recommend growth actions.
  • Support marketing initiatives by synthesizing key business information for presentations.
  • Assist with product updates and broader marketing plan execution.

Benefits

  • Competitive health and dental benefits beginning on the first day of employment.
  • 401k plan offerings.
  • Wellness benefits included.
  • Collaboration with cross-functional teams.
  • Opportunities for engagement in consumer insights and portfolio management.
Full Job Description
As a Brand Analyst, you will play a critical role in supporting the execution and growth of the Lance business. You'll be responsible for delivering analytical insights, driving commercialization initiatives, coordinating cross-functional activities, and ensuring the accurate execution of key marketing and portfolio management processes. This role offers the opportunity to influence business results through data-driven recommendations, operational excellence, and collaboration across multiple teams.

WHAT YOU WILL DO...
  • Lead the execution of commercialization projects through the Stage Gate process, partnering with cross-functional teams to manage packaging updates, artwork approvals, legal and regulatory reviews, and launch readiness planning.
  • Coordinate with Sales and cross-functional partners to develop sales specifications, presentations, marketing materials, and product samples that support customer engagement and business growth.
  • Manage the Lance marketing budget, ensuring accurate tracking, forecasting, and execution while collaborating with stakeholders on budget updates and optimization opportunities.
  • Maintain and manage the Lance product portfolio and SKU database, ensuring product specifications, imagery, and financial information remain accurate and up to date.
  • Analyze category performance, competitive activity, consumer trends, and business results to identify insights and recommend actions that drive growth.
  • Support major marketing initiatives by gathering, organizing, and synthesizing key business information for presentations, meetings, and decision-making.
  • Assist with package and product updates, as well as broader commercialization and marketing plan execution.


WHO YOU WILL WORK WITH...
  • Marketing and Brand Management teams
  • Sales and Customer Teams
  • Finance partners
  • Legal and Regulatory Affairs teams
  • Packaging and Product Development teams
  • Supply Chain and Commercialization partners
  • External vendors and agency partners, as needed

You will collaborate across the organization to support commercialization efforts, manage business processes, and help deliver key initiatives that strengthen the Lance brand portfolio.

WHAT YOU BRING TO THE TABLE... (MUST HAVE)
  • Bachelor's degree in Business, Marketing, Analytics, or a related field.
  • Minimum of 2 years of experience in marketing, brand management, product management, analytics, or a related consumer packaged goods (CPG) function.
  • Strong analytical skills with the ability to translate complex data into actionable business insights and recommendations.
  • Proven ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
  • Excellent organizational, project management, and time management skills.
  • Strong communication, collaboration, and influencing skills with the ability to work effectively across functions without direct authority.
  • Advanced proficiency in Microsoft Excel and PowerPoint, including experience developing business presentations and analysis.


IT WOULD BE GREAT IF YOU HAVE... (NICE TO HAVE)
  • Experience within the food, beverage, or broader consumer packaged goods (CPG) industry.
  • Experience using retail and consumer analytics platforms such as Circana, Nielsen, or similar tools.
  • Experience analyzing, managing, and tracking marketing budgets.
  • Curiosity and passion for understanding consumer behavior, marketplace trends, and cultural influences.
  • Experience supporting commercialization, product launch, or portfolio management initiatives.


Compensation and Benefits:

The target base salary range for this full-time, salaried position is between
$72,900-$100,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

About Campbell Soup Company

Campbell Soup Company (Campbell) together with its subsidiaries, is a manufacturer and marketer of branded convenience food products. The Company operates in five segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and North America Foodservice. In June 2012, the Company purchased 1300 Admiral Wilson Boulevard in Camden. On August 6, 2012, the Company completed the acquisition of BF Bolthouse Holdco LLC (Bolthouse Farms). In September 2012, Vilmorin & Cie SA acquired the tomato and pepper breeding and sales business of the Company. In June 2013, Campbell Soup Co completed the acquisition of Plum Organics. In August 2013, Campbell Soup Company completed the acquisition of Kelsen Group A/S. In October 2013, it completed the sale of its European simple meals business to CVC Capital Partners.

Campbell Soup Company Careers

Join the vibrant team at Campbell Soup Company, a leader in the food industry, where your career growth and innovation meet exceptional opportunities. At Campbell, we are committed to fostering a diverse and inclusive workplace that offers numerous job opportunities across various fields. Work You’ll Do Embark on a fulfilling career journey with Campbell Soup Company and contribute to a legacy of quality and innovation. Our team is dedicated to excellence and pushing the boundaries of what is possible in the food industry. Lead with us at the forefront of the market, where your skills in leadership, teamwork, and professional development are highly valued. Campbell offers a unique position in the marketplace that combines industry expertise, culinary innovation, and a commitment to sustainability. Join a global team of professionals who are passionate about making a real impact in the company and the community. Collaborate with talented individuals who bring a wealth of knowledge and experience to the table. Campbell Soup Company Job Opportunities We are continuously expanding our team and looking for talented individuals who are eager to drive change and lead the industry. Explore a range of job opportunities, from entry-level positions to executive roles, each offering a path to personal and professional growth. Innovate with Us Be part of a company that thrives on innovation and is constantly seeking new ways to delight consumers and improve our products. At Campbell, you will have the chance to work on challenging projects that refine your skills and advance your career. Internship Programs Kickstart your career with a Campbell Soup Company internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Internships are a stepping stone to full-time employment and offer a comprehensive view of our company culture and operations. Benefits and Culture Campbell Soup Company is dedicated to supporting our team members' professional and personal growth. We offer competitive benefits, including health care, retirement plans, and continuous learning and diversity training opportunities. Our culture is one of collaboration, respect, and empowerment, making Campbell a great place to work. Leadership and Development Advance your career with leadership training and professional development programs designed to hone your skills and prepare you for future challenges. At Campbell, we believe in nurturing our team's potential and providing them with the tools they need to succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We are looking for passionate, innovative, and solution-driven team players. Explore the exciting and rewarding career opportunities waiting for you at Campbell Soup Company. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the dynamic and rewarding career paths available at Campbell Soup Company.
Learn more about Campbell Soup Company
Size
14,100 employees
Market Cap
$17 billion
Industry
Food & Beverages
Net Income
$808 million
Founded
1869
5 Year Trend
+8%
Revenue
$8.9 billion
NASDAQ
CPB
* Ladders Estimates

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